Why Human Creativity Still Matters in the Age of AI Images

Matthew Berman argues that producing more images is different from creating work that resonates with people.

MBMatthew BermanSpeaker · Forward Future
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Matthew Berman
Published
Oct 12, 2026
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0:35
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1 min
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English
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SUMMARY

In 30 seconds

Matthew Berman argues that human taste and creativity remain essential as tools make it easier to generate visual content. He contrasts combining familiar game characters and worlds with imagining a compelling new game.

  1. 1Taste and creativityBerman argues that human taste matters even when image creation becomes abundant.
  2. 2Audience responseHe says creators learn whether art is meaningful by sharing it and seeing how people respond.
  3. 3The next original gamePutting Mario in Elden Ring is one example of combining existing ideas; Berman asks who will imagine the next compelling game.

Takeaways

  1. Generating a large number of attractive images does not guarantee emotional resonance.
  2. Berman believes creators need a human perspective and feedback from audiences to understand whether art is meaningful.
  3. Combining existing game properties is different from imagining a compelling new story and game.
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01

Images and emotional meaning

Berman distinguishes making many beautiful images from producing work that resonates. He emphasizes a human perspective and audience response.

Human taste and creativity are more important than ever. Creating a million beautiful images does not mean a million images will resonate emotionally with other people. I believe that to understand whether a piece of art is meaningful, you need to share it, see how people respond and bring a human perspective to the act of creating it.

02

Imagining the next game

He uses Mario and Elden Ring to contrast mixing existing elements with inventing a compelling story and game.

You can put Mario into Elden Ring, but what about the next Mario or the next Elden Ring? In my view, human creativity is still needed to imagine a compelling story and a game that is fun to play.

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