别为 2027 做年度规划:OpenAI 如何按 90 天窗口出货

原标题Plan in 90-Day Windows: How OpenAI's Product Leaders Ship Fast Without Losing the Plot

OpenAI 的 Tara Seshan 和 Nan Yu 谈不完美功能如何上线、智能体怎样设计,以及产品规划为什么只看两三个月。

LRLenny Rachitsky主持 · Lenny's Podcast
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摘要

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Tara Seshan 和 Nan Yu 认为,眼下做 AI 产品,紧迫感和真实用户试验比事先打磨更重要,规划窗口大约是两到三个月,因为几年后的预测几乎总是错的。他们说传统产品经理技能仍然适用,但上手引导、用户信任、最后一公里的可靠性、评测,以及能直接对话的用户关系,比以往更要紧。

  1. 1Seshan 从 Stripe 那种凡事打磨到位的文化过来,说她必须改成尽快上线、尽快迭代。紧迫感和真实用户反馈,比事先把方案想完美更管用。
  2. 2产品该瞄准两到三个月后的模型能力死盯当下会被甩下,做成遥远未来又用不上。Seshan 留了一份自己猜错的长期预测清单,用来提醒自己。
  3. 3Yu 说真正的上限是人们消化模型已有能力的速度。能力过剩意味着,用户接不住的话,往产品里塞再多功能也没用。
  4. 4多数企业客户当时还只在聊天里提问,OpenAI 仍把智能体推了过去,哪怕会打乱对方的流程。做用户真正需要的事,别只听他们口头要什么。
  5. 5智能体做到 99% 再失败,比一开始就做不到更糟计算机操控虽然慢、费 token,却能把最后一公里跑完,等生态补齐钩子和 MCP 之前,它是可靠的兜底。
  6. 6写评测是和研究团队合作的入口带上具体用例和会话样本,证明某套提示词和技能已经能达成结果,研究侧才能把这项能力训进模型。
全文

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01

先把不完美的版本交出去,再给用户一条跟得上的故事

Host Claire Vo opens with the "toggle", the fact that every AI product has a left and right setting, and asks how OpenAI decides to ship something imperfect. Seshan says that after about seven years at Stripe, where everything was polished and every enum name considered, she has had to change her mindset. Urgency now matters, and nothing compares to watching real users try a feature and iterating from there.

She says the toggle in question is certainly not the ideal solution, but it was important to get an agentic harness into the hands of the more than a billion people who use ChatGPT without disrupting developers' workflows. Yu adds that the obvious next step is no toggle at all. If users can follow a coherent story from step A to step B, with some transparency into what is going on behind the scenes, they accept the evolution and bridges are not burned.

Asked what keeps the quality bar high, Seshan lists a few tests: is it additive and genuinely useful, and does it get uptake and retention when used internally, with something delightful or a new use of the models? Most important in this era is whether it targets where the models will be in two to three months, and whether it gets out of the model's way.

02

卡住产品的是人消化变化的速度,模型能力已经跑在前面

Yu says the biggest constraint is people's understanding and ability to absorb what they are given. He points to capability overhang: models can do much more than people are taking advantage of, so the gap lies in adoption. Vo notes that B2B customers often say they cannot absorb change at this pace.

The guests concede that to most enterprises the current pace feels beyond breakneck, but say that not shipping the frontier means getting leapfrogged. Most enterprise customers were merely asking questions in chat while the agent revolution was happening, and OpenAI needed to bring agents to them quickly even though it broke their processes and expectations about how updates arrive. They call this the old product truism turned up: do what users need, not what they say they need.

03

按人脑能记住的规模设计智能体,并用分层工具跑完最后一公里

Vo asks whether the future is one generic agent identity or many micro agents, as she runs a Codex she talks to all day and around 40 specialized bots. Yu says the most successful designs map onto human nature: 40 agents is a lot to hold in your head, and people who say they manage many usually have a chief-of-staff agent managing the rest. Seshan adds that practical questions decide it, including data access and permissions, whether an agent uses your credentials or a service account, and how memory behaves in a private Slack channel.

On skills, Vo describes a human side (mental models, empathy) and a systems side. Yu calls these the old product principles in disguise, and Seshan adds a third: a relentlessness to try, iterate and learn from feedback loops, now at a much faster clock speed. On the ecosystem, one guest describes a platform exposing layers of hooks for first-party and third-party developers, with computer use as the fallback when pre-built tools are missing.

One guest says there is a huge difference between doing the whole job and getting everything except the last mile: an agent that gets to 99 percent and then fails is worse than a non-starter, an unfulfilled promise. Computer use may be slow and costly in tokens, but it will do the job all the way while the ecosystem catches up with the right hooks and MCPs. The goal, quoting Charles Eames, is that the user should feel like a guest in a home where their needs were anticipated.

04

用评测对接研究,按 90 天窗口规划,并跟用户直接说话

Seshan says working with research was entirely new and is different from working with engineering. Her contribution is to bring very specific use cases, clear user goals and sample sessions showing why the model failed. Writing evals is the most important thing, and the ideal is to show that a given prompt and skills achieve the outcome so research can try to post-train that capability into the model.

On time horizon, Seshan says the ideal is two to three months, since predictions years out are nearly always wrong, although building only for today means being left behind. Vo polls the audience on who is doing 2027 annual planning. Seshan notes that it depends on the business: Stripe's payments dynamics can be modeled with bull, bear and base cases, whereas OpenAI's cannot.

On what still matters, Yu says onboarding matters far more now because of capability overhang, and Seshan says users must be able to predict what an agent will do and understand how their data is used. The usual PM craft still applies, but testing empirically and moving faster has become more important. Both argue for direct, DM-able relationships with users: agent problems like a model that came across as having an attitude are subtle and need follow-up questions.

05

对 2027 年,他们押语音,以及会自己用自己的产品

Asked what will be big in 2027, Seshan answers voice. She says it has changed how she works, feels more natural, and has cut the tech support she does for her family, and that it made onboarding OpenAI's own people team onto a new product much easier. She ties this to the idea that human nature, evolved for speaking with others, makes voice intuitive now that the models are finally getting good at it.

Yu predicts something that looks like self-driving. He says the empty input box problem, where you have the product and now must learn how to use it, will be solved by products that are intelligent enough to use themselves and give a gentle on-ramp. Vo adds her own guess of hardware that replaces carrying a laptop, and they agree to see who was right.

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