In 30 seconds
Shira Lazar recounts a call with a founder that ran over its allotted time without reaching the planned app demonstration. She advises founders to state their intentions and plan the conversation so the main goal fits in the time available.
- 1Why take the callLazar says meeting people helps her learn and support their work.
- 2The missed demonstrationThe conversation ran over time before the founder could show the app.
- 3Be clear about the goalShe advises callers to state their intentions and take responsibility for the structure.
Takeaways
- Lazar values introductory calls as a way to learn and support people.
- In her example, a long getting-to-know-you conversation left no time for the app demo.
- She recommends stating the purpose and planning the call from the beginning.
Read the edited text by chapter
An introductory call and its lesson
Lazar recounts a lengthy call that left the intended demo for another time. She recommends setting a clear purpose and agenda.
Shira Lazar describes a call with a founder who contacted her online. She says she values speaking with people because it helps her learn what is happening and support them early in their work.
The conversation went longer than planned as they got to know each other. The founder also wanted to demonstrate an app, but they did not reach the demo, and Lazar says it may be difficult to find another time because of her schedule.
She says the 45 minutes to an hour could have been used more effectively to show the project, while making clear that she found the founder kind. Her advice is to state the call’s purpose and plan its structure from the beginning, especially when speaking with someone busy who does not yet know the project.
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