In 30 seconds
Shira Lazar announces a second creator ecosystem map in October 2026. She describes an expanded set of organizations and tools, a section for independent creators and a measure intended to look beyond follower counts.
- 1A second mapShira introduces the updated creator ecosystem project.
- 2A broader ecosystemShe highlights more kinds of organizations and a section for independent creators.
- 3Beyond follower countsShe describes an affinity measure intended to consider influence alongside reach.
Takeaways
- Shira says feedback on the first map helped inform the second.
- The updated map includes tools, agencies, studios and direct-to-fan platforms.
- She highlights a new section for independent creators.
- She says the map uses an affinity measure alongside reach; the short does not explain its calculation.
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Returning to the map
Shira announces the second map and recalls feedback on the first. She credits partners for the new edition.
In an October 2026 video, Shira Lazar announces a second creator ecosystem map. She says she and Evan Shapiro launched the first map the previous year and that people shared feedback about what it captured and missed.
What is included
She describes a larger ecosystem of tools and organizations. She also highlights independent creators.
Shira says the ecosystem has grown to include more tools, agencies, studios, newsletters, podcasts and direct-to-fan platforms. She highlights a section dedicated to independent creators in the new edition.
Reach and influence
Shira says the project considers affinity as well as follower counts. She invites viewers to explore the map.
She says the project also considers an affinity quotient beyond follower counts, because reach and influence are not necessarily the same. The short does not explain how that measure is calculated. Shira invites viewers to explore the full map and share their views.
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