In 30 seconds
In a video sponsored by Meta, Matthew Berman demonstrates Muse, a personal AI agent, with examples including a birthday card, meal planning, a refund request and subscription management. He describes user approval for ordering groceries and contacting support, and says users choose what the agent can access.
- 1A personalized cardBerman asks Muse to create a birthday card using details about what the recipient enjoys.
- 2Dinner and groceriesHe provides preferences, budget and refrigerator contents; Muse helps plan meals and a shopping list, with approval before the order.
- 3A refund requestAfter receiving the order details and problem, Muse asks permission to contact customer support.
- 4Subscriptions and preferencesMuse helps identify unused subscriptions for Berman to review and can be personalized with a name, appearance and personality.
Takeaways
- Muse can help create a personalized birthday card from the recipient’s interests.
- A meal-planning request can include dietary preferences, a budget and food already on hand.
- In the demonstrated workflow, Berman approves an order and decides whether Muse may contact customer support.
- Muse can help work through a to-do list, including identifying subscriptions for the user to review.
- The video is sponsored by Meta; its examples are demonstrations rather than independent guarantees of results.
Read the edited text by chapter
Birthday cards and dinner planning
Berman introduces Muse and gives examples of personalized cards and meal planning. He says he approves a grocery order before it is sent.
I give my to-do list to Muse, Meta’s personal AI agent. In this Meta-sponsored demonstration, I start with a customized birthday card: tell Muse what the recipient enjoys, such as hiking, food or belly rubs, and it can help create a card tailored to them.
For dinner, I give Muse my food preferences, budget and what is already in my fridge. It can plan meals around those details and make a grocery list. I also ask it to help place an order, but I approve it before it goes out.
Refunds and to-do lists
He demonstrates a refund request and asks Muse to find unused subscriptions. He describes permission and review before actions.

Next, I provide order details and explain a problem to get help requesting a refund. Muse asks permission to contact support, and I decide whether it can proceed. The video shows a draft request; it does not establish that a refund was obtained.
I also ask Muse to work through my to-do list, starting by finding subscriptions I no longer use. I review which ones to cancel, and I can add other tasks from my phone while I am busy elsewhere.
Personalizing the agent
Berman says users can choose the agent’s appearance and personality, and control what it accesses.
You can give Muse a name, choose its look and shape its personality. I say it remembers preferences and that you choose what it can access. Meta describes the app and its permissions in its [Muse announcement](https://about.fb.com/news/2026/09/introducing-muse-personal-ai-agent/).
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