In 30 seconds
Matthew Berman reacts to the planned discontinuation of Sora and discusses OpenAI's focus on enterprise and coding. He speculates about other products, including hardware. OpenAI later confirmed that the Sora web and app experiences ended on April 26, 2026 ([OpenAI](https://help.openai.com/en/articles/20001152-what-to-know-about-the-sora-discontinuation)).
- 1A generated raceThe clip opens with comic commentary about a figure running on water during a swimming race.
- 2From viral launch to shutdownBerman recalls Sora's popularity and says he personally stopped using the app after a few weeks.
- 3OpenAI's focusHe connects the discontinuation to a focus on enterprise and coding, and wonders about other projects.
Takeaways
- Berman describes Sora's viral launch and says he personally stopped using its social app after the first few weeks.
- He links the shutdown to OpenAI's stated focus on core products, enterprise and coding.
- His question about the future of the Jony Ive hardware project is speculation.
- OpenAI later said the Sora web and app experiences ended on April 26, 2026.
Read the edited text by chapter
Sora and OpenAI's product focus
After a humorous generated-video example, Berman discusses Sora's planned shutdown. He wonders whether OpenAI's focus will affect its hardware project.
A humorous clip opens with race commentary: a figure described as Jesus runs across the water and reaches the wall, prompting a joke about a world record.
Sora went viral as a video-generation model, and OpenAI built a social app around it. I found it very popular in the first few weeks, but then I personally stopped using it.
I say OpenAI applications CEO Fidji Simo has described discontinuing products outside the company's core focus, with greater emphasis on enterprise and coding. I say Sora is being discontinued and wonder if other products could be next, including the hardware project associated with Jony Ive's design company. That question is my speculation. OpenAI subsequently confirmed that Sora's web and app experiences ended on April 26, 2026.
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