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In this January 22, 2026 short, Matthew Berman notes that even a paid $8-per-month ChatGPT plan could show ads and points to a proposed ad placement below an answer. He plays a brief earlier clip in which another speaker describes advertising as a last resort. At the time, OpenAI had announced a forthcoming US test for logged-in adults on Free and Go, not a completed rollout. The test subsequently began on February 9, 2026; the image in the short is an example of the proposed format.
- 1Ads planned for Free and GoBerman says a user paying $8 a month might still see ads. OpenAI’s January announcement specified the Go tier and a planned US test, not all paid plans.
- 2An earlier commentThe short includes a brief clip of another speaker describing advertising as a last-resort business model.
- 3A proposed placementThe example shows a sponsored hot sauce listing beneath an answer about recipes. It is a mockup of a possible format.
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- OpenAI’s January 2026 announcement planned ads for the Free and Go tiers, including the $8-per-month US Go plan.
- The short shows a proposed sponsored product displayed separately below a recipe response.
- The January announcement preceded the start of the US ad test on February 9, 2026.
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Paid Go and the planned test
Berman says ads could appear despite an $8 monthly payment. The announcement concerned Free and Go in a planned US test.
Ads are coming to ChatGPT, and even if you pay $8 a month you might see advertising. In its [January 16, 2026 announcement](https://openai.com/index/our-approach-to-advertising-and-expanding-access/), OpenAI said it planned a US test for logged-in adults on Free and the $8-per-month Go tier; it said Plus, Pro, Business and Enterprise would not have ads.
An earlier view of advertising
A separate voice says ads were regarded as a last resort as a business model. The short does not identify that speaker.
The short includes a brief clip of another speaker saying they regarded advertising as a last resort for the business model. The clip itself does not identify the speaker.
Recipe and sponsored product
Berman shows an example of a sponsored hot sauce below a recipe answer. The visual illustrates a planned format.
Here is an example of what an advertisement might look like: a user asks for recipe ideas, the answer appears, and a sponsored hot sauce listing sits below it. This is a proposed format, not evidence that the ad test had already launched when the short was published. OpenAI later said it began the US test on [February 9, 2026](https://openai.com/index/testing-ads-in-chatgpt/).
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