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In this April 2026 promotional video, Matthew Berman argues that websites designed around human interaction can be difficult for AI agents to use. He presents here.now, a service he says enables agents to publish and share web content, and discloses that he is working with the company on the video. His description of free access and the setup process reflects the service as presented at the time.
- 1A web built for peopleBerman argues that human-oriented steps such as logins and CAPTCHAs make the existing web difficult for agents to use.
- 2Publishing for agentsIn a disclosed partnership, he presents here.now as a way for agents to publish content and return a shareable link.
- 3Copy instructions into an agentHe says users copy a prompt from the homepage and paste it into their agent, which can then use the service to publish.
- 4A different setupHe contrasts the workflow with configuring a WordPress site, verifying email and securely providing an API key.
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- Web workflows designed for humans can require agents to navigate logins, dashboards and CAPTCHAs.
- Berman says here.now lets an agent publish content after the user copies setup instructions into it.
- The presenter says the service was free at the time and discloses his partnership with it.
- He sees agent-first publishing as part of a broader shift in internet product design.
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The agent-first web
Berman argues that much of the current internet is designed for humans. He sees a shift from optimizing websites for search results to optimizing them for chat results.
For decades, the internet was built for humans clicking websites, solving CAPTCHAs and logging into dashboards. Now agents act on our behalf, but using them on the current internet can be difficult. I think the internet has to be rebuilt for them: for example, optimizing websites for search results is giving way to optimizing them for chat results.
Publishing with here.now
Berman introduces here.now, a partner on the video, and describes how to give an agent its publishing instructions. He says the service was free at the time and returns a shareable link.
Publishing, one of the internet’s fundamental activities, is also being remade for agents. I’m working with here.now on this video. The service gives an agent the ability to publish content online in seconds, without email verification, and it is free right now.
Go to the here.now homepage, click the copy prompt button and paste the prompt into your agent. The agent learns the skill and, according to this workflow, can publish content and return a link you can share.
From dashboards to agent-first products
He contrasts this process with setting up a traditional publishing site. He closes with his and founder Adam’s vision of an internet rebuilt around agents.
Before a service like this, giving an agent publishing capability might mean signing up for WordPress, verifying your email, setting up a site, getting an API key and storing it securely for the agent. Even then, the setup might not work well. Here.now is built specifically for agents: once configured, you can say “Publish it.”
I spoke with here.now founder Adam about his vision. Like me, he believes the internet is being rebuilt from the ground up with agents first. That idea has inspired me to build agent-first products.
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