SUMMARY
In 30 seconds
Ethan Mollick argues that companies should allow room for new opportunities rather than relying only on old metrics.
- 1Limits of KPIsMollick says KPIs track past behavior and can miss radical changes.
- 2Room to experimentHe does not call for eliminating all metrics, but wants room for new approaches.
- 3Larger ambitionsHe suggests goals such as a new product line or re-entering a market.
Takeaways
- Mollick says KPIs track past behavior and can miss radical changes.
- He does not call for eliminating all metrics, but wants room for new approaches.
- He suggests goals such as a new product line or re-entering a market.
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Ethan Mollick on Measuring AI’s Impact
Ethan Mollick argues that companies should allow room for new opportunities rather than relying only on old metrics.
Mollick says KPIs track past behavior and can miss radical changes.
He does not call for eliminating all metrics, but wants room for new approaches.
He suggests goals such as a new product line or re-entering a market.
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