Ethan Mollick on Measuring AI’s Impact

Ethan Mollick argues that companies should allow room for new opportunities rather than relying only on old metrics.

EMEthan MollickVortrag · Wharton School
Kanal
Sana
Veröffentlicht
9. Juli 2026
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0:23
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1 Min.
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Englisch
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Ethan Mollick argues that companies should allow room for new opportunities rather than relying only on old metrics.

  1. 1Limits of KPIsMollick says KPIs track past behavior and can miss radical changes.
  2. 2Room to experimentHe does not call for eliminating all metrics, but wants room for new approaches.
  3. 3Larger ambitionsHe suggests goals such as a new product line or re-entering a market.

Das Wichtigste

  1. Mollick says KPIs track past behavior and can miss radical changes.
  2. He does not call for eliminating all metrics, but wants room for new approaches.
  3. He suggests goals such as a new product line or re-entering a market.
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01

Ethan Mollick on Measuring AI’s Impact

Ethan Mollick argues that companies should allow room for new opportunities rather than relying only on old metrics.

Mollick says KPIs track past behavior and can miss radical changes.

He does not call for eliminating all metrics, but wants room for new approaches.

He suggests goals such as a new product line or re-entering a market.

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