In 30 seconds
Shira Lazar announces the Creator Ecosphere, a mapping project involving What’s Trending and collaborators. She says it uses engagement quality to look beyond audience size when examining creators and platforms.
- 1Creators as mediaShira describes creators and the businesses behind them as part of the media industry.
- 2Mapping the ecosystemShe introduces a collaboration behind the Creator Ecosphere map.
- 3Engagement qualityShe says the project looks at engagement and fandom as well as follower counts.
Takeaways
- The project maps creators alongside studios, tools, platforms and brands.
- Shira describes it as a data-driven snapshot of the creator ecosystem.
- She says the analysis uses an engagement-quality measure alongside audience size.
- The short introduces the map without explaining its full methodology.
Read the edited text by chapter
The creator economy
Shira introduces creators, studios and tools as parts of a media industry. She announces the mapping project.
Shira Lazar asks who runs the internet, from YouTubers and TikTok creators to the studios and tools behind them. She argues that creators are part of the media industry and introduces the Creator Ecosphere, a project made by What’s Trending with collaborators.
Beyond audience size
She describes a data-driven snapshot and an engagement-quality measure. The short does not explain the measure in detail.
She describes the map as a data-driven snapshot of creators across YouTube, TikTok, Instagram and other platforms. She says the analysis uses an engagement-quality measure to look at fandom and trust beyond raw audience numbers. The short does not detail how the measure is calculated.
Exploring the map
Shira says the project looks across major platforms. She invites viewers to explore the interactive map.
Shira says the map considers how creators, brands and audiences shape media and culture across platforms. She invites people working in media and marketing, creators and interested viewers to explore the interactive project.
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