In 30 seconds
Shira Lazar reacts to a Super Bowl advertisement featuring Chris Hemsworth and Alexa. The fictional commercial imagines an assistant endangering him in a series of exaggerated scenarios; Lazar calls it creative while questioning whether the jokes inspire trust.
- 1An AI ad with a human starLazar introduces a Super Bowl commercial featuring Chris Hemsworth and Alexa.
- 2A series of imaginary mishapsThe ad turns ordinary household situations into comic threats involving an AI assistant.
- 3A skeptical reactionLazar praises the creativity but jokes that the scenarios do not build her trust in Alexa.
Takeaways
- The advertisement features Chris Hemsworth reacting suspiciously to an Alexa assistant.
- Its fictional scenarios include a jammed appliance, a closing pool cover and an ominous routine.
- Lazar finds the commercial creative but jokes that its AI danger scenarios do not make her trust Alexa.
Read the edited text by chapter
Hemsworth meets Alexa
Lazar introduces the ad, in which Hemsworth distrusts the new assistant. He imagines it creating a dangerous situation at home.
Shira Lazar introduces another AI-themed Super Bowl commercial, this one featuring Chris Hemsworth and Alexa. In the ad, Hemsworth is skeptical about bringing a new Alexa assistant into the house. He suggests that an apparently friendly AI could turn dangerous, and Alexa asks how she would do that.
The commercial turns his concern into a succession of fictional scenarios. Alexa offers a tutorial for a jammed appliance, while Lazar interjects as the joke turns suggestive. Hemsworth then imagines being in the pool as the assistant closes the cover, leaving him calling for Alexa.
Pool covers and routines
The commercial continues with imagined dangers and a joke about Alexa’s new routine. Lazar reacts to its use of AI fears.
Hemsworth offers another situation: watching his favorite television show. The ad continues with ominous jokes about Alexa lowering the shades, a “killer” routine and lighting a fire. He tells her to leave, but she offers to book him a massage and a cinnamon scrub, briefly winning his interest.
Lazar says the commercial confronts fears of being killed by AI and robots and calls it creative. She jokes that giving AI ideas for how to kill people hardly makes her trust Alexa, and adds that the assistant might also want to steal her partner. She closes by pointing viewers to the next part of her Super Bowl ad reaction series.
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