요약
30초 요약
Brad Gerstner says his early venture investing taught him to consider market size and potential outcomes alongside the effort required. His view is not a guarantee of returns.
- 1Effort and scaleGerstner compares the effort of starting different kinds of businesses.
- 2Power-law outcomesHe suggests considering opportunities with potentially larger outcomes.
- 3A lesson from mistakesHe recalls spending time on ideas with limited possible scale.
핵심 정리
- Gerstner argues that building very different businesses can require comparable effort.
- He encourages investors to consider large trends and markets.
- His account reflects his own investment strategy.
전문
챕터별로 다듬은 전문 읽기
01
The size of the opportunity
Gerstner discusses effort, market size and his early investment mistakes.
Brad Gerstner argues that starting a restaurant and starting a technology company can both demand major emotional and intellectual effort. He says investors should consider the market and the trends behind an opportunity.
He describes venture investing as a search for power-law outcomes and recalls spending much of his first decade on ideas that, even if successful, had limited possible scale. This is his perspective, not a promise of investment returns.
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