In 30 seconds
In a short 2023 interview excerpt, ButcherBox founder Mike Salguero imagines a celebrity promoter and talks about his wish to appear on Mike Tyson’s podcast. No endorsement is announced.
- 1A founder’s choiceSalguero names Schwarzenegger as an imagined promoter.
- 2No endorsement announcedThe clip describes a wish, not an actual partnership.
- 3A playful suggestionThe conversation turns to Tyson and his podcast.
Takeaways
- Salguero’s choice is hypothetical, not an announced endorsement.
- He values broad recognition and credibility for the proposed promotion.
- The hosts also discuss a desired podcast appearance.
Read the edited text by chapter
A hypothetical spokesperson
Harry Stebbings asks ButcherBox founder Mike Salguero to imagine an influencer who could promote the meat-delivery company. Salguero chooses Arnold Schwarzenegger as a hypothetical spokesperson.
Harry Stebbings asks ButcherBox founder Mike Salguero to imagine an influencer who could promote the meat-delivery company. Salguero chooses Arnold Schwarzenegger as a hypothetical spokesperson.
Recognition and trust
Salguero says Schwarzenegger’s broad recognition and public discussion of diet would make a recommendation of trusted, high-quality meat appealing to the brand. This is his proposed choice, not an announcement of an endorsement.
Salguero says Schwarzenegger’s broad recognition and public discussion of diet would make a recommendation of trusted, high-quality meat appealing to the brand. This is his proposed choice, not an announcement of an endorsement.
A podcast wish
Stebbings jokes about Mike Tyson. Salguero says he would love to appear on Tyson’s podcast, and the exchange ends with a playful hope that someone might help make an introduction.
Stebbings jokes about Mike Tyson. Salguero says he would love to appear on Tyson’s podcast, and the exchange ends with a playful hope that someone might help make an introduction.
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