The Viral Super Bowl Device Ad That OpenAI Denied

Matthew Berman examines a clip alleged to show an OpenAI device, while the company says the supposed leak is fake.

MBMatthew BermanVortrag · Forward Future
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Matthew Berman
Veröffentlicht
9. Feb. 2026
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1:12
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1 Min.
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1
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Matthew Berman discusses a viral video featuring Alexander Skarsgård and a shiny device that an anonymous post claimed was a shelved OpenAI Super Bowl ad. OpenAI denied the story; the clip alone does not establish that the object is an OpenAI product or that Jony Ive designed it.

  1. 1A purported leakBerman introduces a clip as a possible leaked OpenAI hardware device; its attribution is disputed.
  2. 2Jony Ive and OpenAIHe provides background on the designer's work with OpenAI, without evidence tying him to the device in the clip.
  3. 3A denial and an open questionThe anonymous employee story and the supposed ad were denied by OpenAI. Berman asks what the video actually shows.

Das Wichtigste

  1. An anonymous online post alleged that a video was an unreleased OpenAI Super Bowl advertisement.
  2. OpenAI publicly denied the purported leak, and the device's connection to the company was not established.
  3. Berman notes Jony Ive's work with OpenAI and asks what the video depicts, but resemblance is not proof of provenance.
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01

A device in a viral clip

Berman shows a video and notes Jony Ive's work with OpenAI. The clip's alleged connection to the company is not established.

A viral clip might appear to show a leaked OpenAI hardware device. It features actor Alexander Skarsgård with earbuds and a shiny object. OpenAI denied that it was a shelved advertisement or a leak of its product; the video's existence is not evidence that the object belongs to OpenAI.

For background, OpenAI acquired Jony Ive's company and has worked with the designer, known for products including the iMac, iPhone and iPad. I wonder whether the pebble-shaped object resembles something he might design, but that resemblance does not establish that he designed this object or that it is OpenAI hardware.

02

The rumor and OpenAI's denial

An anonymous post claimed the video was a shelved Super Bowl advertisement. OpenAI denied the claim, leaving Berman asking about the clip's provenance.

An anonymous Reddit post claimed that an OpenAI employee leaked an ad after the company chose a different Super Bowl spot. Other users found the video, but OpenAI denied the story. I ask what the clip is if it is not an OpenAI ad; the source and purpose of the footage are not established by the video.

OpenAI's denial shown in the video
FOLIE 1 / 1OpenAI's denial shown in the videoThe displayed post rejects the purported leak; the clip's origin is not established.

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