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1:26:31EN
Lenny's PodcastPodcast · 2 StimmenSelling in a Downturn: Bravado CEO Sahil Mansuri on Forecasts, Comp Plans, Retention and Warm IntrosGast: Sahil Mansuri · Moderation: Lenny RachitskySahil Mansuri, founder of the sales community Bravado, lays out how B2B founders should change quotas, compensation, customer focus and deal-closing tactics when the market turns.
1:03:42ENLenny's PodcastPodcast · 2 StimmenThe Hamster Wheel and the Patron of the Arts: Inside Spotify's Push to Monetize FandomGast: Camille Hearst · Moderation: Lenny RachitskySpotify's head of fan monetization, Camille Hearst, on why creators struggle to charge, how platforms and marketplaces really work, and what she learned from Patreon, selling her startup and a first day at Apple.
1:11:57ENLenny's PodcastPodcast · 2 StimmenKeeping Commerce Human: Etsy's Tim Holley on Ten Years of Marketplace GrowthGast: Tim Holley · Moderation: Lenny RachitskyEtsy's VP of product on the 2017 culture reset, the face-mask surge, balancing buyers and sellers, and how his product teams are built.
1:34:55ENLenny's PodcastPodcast · 2 StimmenInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationGast: Jonathan Becker · Moderation: Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:48:35ENLenny's PodcastPodcast · 2 StimmenDon't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own CategoryGast: Christopher Lochhead · Moderation: Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.
1:22:34ENLenny's PodcastPodcast · 2 StimmenName It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle JacksonGast: Arielle Jackson · Moderation: Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.
1:20:53ENLenny's PodcastPodcast · 2 StimmenDon't Die: Y Combinator's Dalton Caldwell on Keeping a Startup AliveGast: Dalton Caldwell · Moderation: Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.
1:33:55ENLenny's PodcastPodcast · 2 StimmenGetting Startup Press Without a Rolodex: A Practical PR PlaybookGast: Emilie Gerber · Moderation: Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.
1:11:56ENLenny's PodcastPodcast · 2 StimmenHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationGast: Ethan Smith · Moderation: Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:10:54ENLenny's PodcastPodcast · 2 StimmenFuel and Engine: A Practical Playbook for Hiring Your First B2B MarketerGast: Emily Kramer · Moderation: Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.
55:48ENLenny's PodcastPodcast · 2 StimmenWhen to Invent a Category, and How Miro Rebranded Itself into OneGast: Barbra Gago · Moderation: Lenny RachitskyFormer Miro CMO Barbra Gago explains how category creation, a rushed rebrand and opinionated software work in practice.
1:31:29ENLenny's PodcastPodcast · 2 StimmenLovable's Growth Playbook: Give It Away, Ship Daily and Recapture Product-Market Fit Every Three MonthsGast: Elena Verna · Moderation: Lenny RachitskyElena Verna, head of growth at Lovable, explains why most of her 15-20 years of growth experience no longer applies to a company that passed $200 million ARR in under a year.
1:47:31ENLenny's PodcastPodcast · 2 StimmenFrom Fever Dream to Wilderness: Drew Houston on Dropbox's Three ErasGast: Drew Houston · Moderation: Lenny RachitskyDropbox's co-founder and CEO gives a candid account of explosive growth, the Google Photos shock, a painful pivot to productivity, and the personal and organizational reset that followed.
34:57EN
No Priors: AI, Machine Learning, Tech, & StartupsPodcast · 2 StimmenIt's Six Months In: Misconceptions About AI, Regulation, Context Windows and IncumbentsModeration: Sarah Guo, Elad GilSarah Guo and Elad Gil answer listener questions on what the market gets wrong about generative AI, from the nuclear-regulation analogy to where startups can still beat incumbents.
2:01:57ENLenny's PodcastPodcast · 2 StimmenBuild the Sales Team Like a Founder: Jason Lemkin on Hiring, Comp and Keeping Product CloseGast: Jason Lemkin · Moderation: Lenny RachitskySaaStr founder Jason Lemkin walks through when to hire your first reps, who to hire, how to pay them, how product and sales should work together, and why customer-hostile tactics don't compound.
1:02:49ENLenny's PodcastPodcast · 2 StimmenStop Being the Arrogant Doctor: Andy Raskin on Pitching a Movement, Not a ProductGast: Andy Raskin · Moderation: Lenny RachitskyStrategic narrative consultant Andy Raskin explains the five-part story structure behind pitches at Salesforce, Zuora and Gong, and how to make it your company's north star.
44:30ENNo Priors: AI, Machine Learning, Tech, & StartupsPodcast · 2 StimmenOpen the Front Door: Emil Michael on Rebuilding U.S. Defense Around Startups, AI and Supply ChainsModeration: Sarah Guo, Elad GilThe Pentagon's research and engineering chief explains his six technology priorities, the rapid launch of GenAI.mil, and why new entrants and domestic manufacturing are now urgent.
1:01:41ENLenny's PodcastPodcast · 2 StimmenDon't Outsource the Learning: Pete Kazanjy's Case for Founder-Led SalesGast: Pete Kazanjy · Moderation: Lenny RachitskyThe author of Founding Sales explains why B2B founders should sell for a long time themselves, how to know when to hire, and how to get better at selling.
1:29:12ENLenny's PodcastPodcast · 2 StimmenThe Next Distribution Platform Is Coming, and ChatGPT Is the Likeliest HostGast: Brian Balfour · Moderation: Lenny RachitskyReforge founder Brian Balfour lays out the four-step cycle every distribution platform follows, why he expects ChatGPT to open the next one, and how startups and incumbents should bet.
1:07:36ENLenny's PodcastPodcast · 2 StimmenHow Notion Built a Community That Sold Its Product for ItGast: Camille Ricketts · Moderation: Lenny RachitskyCamille Ricketts, Notion's first marketing hire, explains how community-led growth and content marketing actually work in practice.
1:55:10ENLenny's PodcastPodcast · 2 StimmenSEO After AI Overviews: Treat Search as a Product, Not a Keyword GameGast: Eli Schwartz · Moderation: Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:24:57ENLenny's PodcastPodcast · 2 StimmenSelling the Opportunity: How Founders Take Enterprise Sales From $1M to $10M ARRGast: Jen Abel · Moderation: Lenny RachitskyJen Abel explains why startups should chase tier-one logos, price near $100K, hire salespeople who can "cosplay a founder", and sell vision instead of problems.
1:20:12ENLenny's PodcastPodcast · 2 StimmenThe 10X Growth Advisor: Impact, Hiring, SEO and the End of Search as We Know ItGast: Luc Levesque · Moderation: Lenny RachitskyShopify's chief growth officer Luc Levesque explains how to hire and use growth advisors, why SEO can define a company, and what AI answers mean for search traffic.
1:31:26ENLenny's PodcastPodcast · 2 StimmenMake Individual Contributors Love You First: Inside Figma's Bottom-Up Growth PlaybookGast: Claire Butler · Moderation: Lenny RachitskyClaire Butler, Figma's 10th employee and first marketer, explains the two-step go-to-market motion behind Figma's growth: win over individual contributors, then help them spread the product through their companies.Mehr laden24 von 131 angezeigt