필터 결과
131개정렬
1:26:31ENSelling in a Downturn: Bravado CEO Sahil Mansuri on Forecasts, Comp Plans, Retention and Warm Intros게스트 Sahil Mansuri · 진행자 Lenny RachitskySahil Mansuri, founder of the sales community Bravado, lays out how B2B founders should change quotas, compensation, customer focus and deal-closing tactics when the market turns.
1:03:42ENThe Hamster Wheel and the Patron of the Arts: Inside Spotify's Push to Monetize Fandom게스트 Camille Hearst · 진행자 Lenny RachitskySpotify's head of fan monetization, Camille Hearst, on why creators struggle to charge, how platforms and marketplaces really work, and what she learned from Patreon, selling her startup and a first day at Apple.
1:11:57ENKeeping Commerce Human: Etsy's Tim Holley on Ten Years of Marketplace Growth게스트 Tim Holley · 진행자 Lenny RachitskyEtsy's VP of product on the 2017 culture reset, the face-mask surge, balancing buyers and sellers, and how his product teams are built.
1:34:55ENInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel Diversification게스트 Jonathan Becker · 진행자 Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:48:35ENDon't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own Category게스트 Christopher Lochhead · 진행자 Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.
1:22:34ENName It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle Jackson게스트 Arielle Jackson · 진행자 Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.
1:20:53ENDon't Die: Y Combinator's Dalton Caldwell on Keeping a Startup Alive게스트 Dalton Caldwell · 진행자 Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.
1:33:55ENGetting Startup Press Without a Rolodex: A Practical PR Playbook게스트 Emilie Gerber · 진행자 Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.
1:11:56ENHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine Optimization게스트 Ethan Smith · 진행자 Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:10:54ENFuel and Engine: A Practical Playbook for Hiring Your First B2B Marketer게스트 Emily Kramer · 진행자 Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.
55:48ENWhen to Invent a Category, and How Miro Rebranded Itself into One게스트 Barbra Gago · 진행자 Lenny RachitskyFormer Miro CMO Barbra Gago explains how category creation, a rushed rebrand and opinionated software work in practice.
1:31:29ENLovable's Growth Playbook: Give It Away, Ship Daily and Recapture Product-Market Fit Every Three Months게스트 Elena Verna · 진행자 Lenny RachitskyElena Verna, head of growth at Lovable, explains why most of her 15-20 years of growth experience no longer applies to a company that passed $200 million ARR in under a year.
1:47:31ENFrom Fever Dream to Wilderness: Drew Houston on Dropbox's Three Eras게스트 Drew Houston · 진행자 Lenny RachitskyDropbox's co-founder and CEO gives a candid account of explosive growth, the Google Photos shock, a painful pivot to productivity, and the personal and organizational reset that followed.
34:57ENIt's Six Months In: Misconceptions About AI, Regulation, Context Windows and Incumbents진행자 Sarah Guo, Elad GilSarah Guo and Elad Gil answer listener questions on what the market gets wrong about generative AI, from the nuclear-regulation analogy to where startups can still beat incumbents.
2:01:57ENBuild the Sales Team Like a Founder: Jason Lemkin on Hiring, Comp and Keeping Product Close게스트 Jason Lemkin · 진행자 Lenny RachitskySaaStr founder Jason Lemkin walks through when to hire your first reps, who to hire, how to pay them, how product and sales should work together, and why customer-hostile tactics don't compound.
1:02:49ENStop Being the Arrogant Doctor: Andy Raskin on Pitching a Movement, Not a Product게스트 Andy Raskin · 진행자 Lenny RachitskyStrategic narrative consultant Andy Raskin explains the five-part story structure behind pitches at Salesforce, Zuora and Gong, and how to make it your company's north star.
44:30ENOpen the Front Door: Emil Michael on Rebuilding U.S. Defense Around Startups, AI and Supply Chains진행자 Sarah Guo, Elad GilThe Pentagon's research and engineering chief explains his six technology priorities, the rapid launch of GenAI.mil, and why new entrants and domestic manufacturing are now urgent.
1:01:41ENDon't Outsource the Learning: Pete Kazanjy's Case for Founder-Led Sales게스트 Pete Kazanjy · 진행자 Lenny RachitskyThe author of Founding Sales explains why B2B founders should sell for a long time themselves, how to know when to hire, and how to get better at selling.
1:29:12ENThe Next Distribution Platform Is Coming, and ChatGPT Is the Likeliest Host게스트 Brian Balfour · 진행자 Lenny RachitskyReforge founder Brian Balfour lays out the four-step cycle every distribution platform follows, why he expects ChatGPT to open the next one, and how startups and incumbents should bet.
1:07:36ENHow Notion Built a Community That Sold Its Product for It게스트 Camille Ricketts · 진행자 Lenny RachitskyCamille Ricketts, Notion's first marketing hire, explains how community-led growth and content marketing actually work in practice.
1:55:10ENSEO After AI Overviews: Treat Search as a Product, Not a Keyword Game게스트 Eli Schwartz · 진행자 Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:24:57ENSelling the Opportunity: How Founders Take Enterprise Sales From $1M to $10M ARR게스트 Jen Abel · 진행자 Lenny RachitskyJen Abel explains why startups should chase tier-one logos, price near $100K, hire salespeople who can "cosplay a founder", and sell vision instead of problems.
1:20:12ENThe 10X Growth Advisor: Impact, Hiring, SEO and the End of Search as We Know It게스트 Luc Levesque · 진행자 Lenny RachitskyShopify's chief growth officer Luc Levesque explains how to hire and use growth advisors, why SEO can define a company, and what AI answers mean for search traffic.
1:31:26ENMake Individual Contributors Love You First: Inside Figma's Bottom-Up Growth Playbook게스트 Claire Butler · 진행자 Lenny RachitskyClaire Butler, Figma's 10th employee and first marketer, explains the two-step go-to-market motion behind Figma's growth: win over individual contributors, then help them spread the product through their companies.
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