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1:48:35EN
Lenny's Podcast팟캐스트 · 2명Don't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own Category게스트 Christopher Lochhead · 진행자 Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.기업과 전략Product StrategyCompany Building+3
1:30:59EN
Lenny's Podcast팟캐스트The SEO Playbook: Why Topics Beat Keywords and Shipping Beats Strategy진행자 Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.제품과 UXGrowth StrategyGo-to-Market+3
1:22:34EN
Lenny's Podcast팟캐스트 · 2명Name It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle Jackson게스트 Arielle Jackson · 진행자 Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.제품과 UXGo-to-MarketCompany Building+3
1:27:22EN
Lenny's Podcast팟캐스트Agency Over Job Titles: Notion's Max Schoening on Building in the AI Era진행자 Lenny RachitskyNotion's head of product on why designers should code, why agency separates the people who thrive, and what makes a product great.제품과 UXProduct StrategyAI Product Management+3
1:20:53EN
Lenny's Podcast팟캐스트 · 2명Don't Die: Y Combinator's Dalton Caldwell on Keeping a Startup Alive게스트 Dalton Caldwell · 진행자 Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.기업과 전략Company BuildingGo-to-Market+3
1:03:10EN
Lenny's Podcast팟캐스트 · 2명Growth in the Physics of a Market: Lessons from Gojek, Kumu and Southeast Asia's Super Apps게스트 Crystal Widjaja · 진행자 Lenny RachitskyCrystal Widjaja, who built Gojek's growth team and now leads product at Kumu, shares scrappy experiments, retention benchmarks, analytics pitfalls and hiring advice.제품과 UXGrowth StrategyProduct Strategy+3
1:23:46EN
Lenny's Podcast팟캐스트 · 2명Surviving the Next Crisis: Waze Co-Founder Uri Levine on Cash Shocks, Lost Product-Market Fit and Never Giving Up게스트 Uri Levine · 진행자 Lenny RachitskyUri Levine explains how founders should diagnose a startup crisis, act within days, keep their teams on board and decide whether to pivot or shut down.기업과 전략Company BuildingProduct-Market Fit+3
1:13:13EN
Lenny's Podcast팟캐스트 · 2명OKRs Are a Vitamin, Not a Medicine: Christina Wodtke on Making Goals Actually Work게스트 Christina Wodtke · 진행자 Lenny RachitskyThe Stanford lecturer and author of Radical Focus explains what OKRs are really for, why they fail, and how to run a healthy weekly cadence.기업과 전략Product ManagementProduct Strategy+3
1:17:35EN
Lenny's Podcast팟캐스트 · 2명Stick With It: Chris Hutchins on Big Product Bets and Building a Top Business Podcast게스트 Chris Hutchins · 진행자 Lenny RachitskyThe former Wealthfront product lead behind All the Hacks explains how to run bold bets inside a company and how to launch, grow and sustain a podcast.제품과 UXCompany BuildingCreator Economy+3
1:21:38EN
Lenny's Podcast팟캐스트 · 2명Search Isn't Dying, It's Expanding: Robby Stein on Google's AI Mode and Building Products Relentlessly게스트 Robby Stein · 진행자 Lenny RachitskyGoogle Search's VP of Product explains how AI Overviews, Lens and AI Mode fit together, and the product principles he carried from Instagram Stories to Google.제품과 UXSearch & retrievalAI interface design+3
1:30:36EN
Lenny's Podcast팟캐스트 · 2명Don't Make Me Think: Stewart Butterfield on Utility Curves, Taste and the Case Against Removing Friction게스트 Stewart Butterfield · 진행자 Lenny RachitskyThe Flickr and Slack co-founder explains how he judged features, why comprehension matters more than click counts, and how large organizations drift into busywork.제품과 UXProduct StrategyProduct Leadership+3
1:52:49EN
Lenny's Podcast팟캐스트Inside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting Success진행자 Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.기업과 전략Growth StrategyProduct-Led Growth+3
1:07:08EN
Lenny's Podcast팟캐스트 · 2명If the Model Is the Product, the Eval Is the PRD: Inside Mercor's Rise게스트 Brendan Foody · 진행자 Lenny RachitskyMercor CEO Brendan Foody explains why AI labs will pay almost anything for expert-written evals, how his company grew from $1 million to a $400 million run rate in 16 months, and what that means for jobs and founders.평가와 관측 가능성평가(Evals)Data quality & curation+3
1:33:55EN
Lenny's Podcast팟캐스트 · 2명Getting Startup Press Without a Rolodex: A Practical PR Playbook게스트 Emilie Gerber · 진행자 Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.기업과 전략Go-to-MarketCompany Building+3
1:35:38EN
Lenny's Podcast팟캐스트 · 2명Inside ChatGPT: How a Hackathon Project Became the World's Most Used AI Product게스트 Nick Turley · 진행자 Lenny RachitskyNick Turley, head of ChatGPT at OpenAI, explains how the product was built, why shipping fast beats polishing first, and where it goes next.제품과 UXProduct StrategyAI Product Management+3
1:11:56EN
Lenny's Podcast팟캐스트 · 2명How to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine Optimization게스트 Ethan Smith · 진행자 Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.기업과 전략AI in sales & marketingGo-to-Market+3
1:05:39EN
Lenny's Podcast팟캐스트The Positioning Fix: Why Great B2B Products Still Need a Story Buyers Can Repeat진행자 Lenny RachitskyApril Dunford explains how to diagnose weak positioning, build differentiated value, and turn it into a sales narrative that wins B2B deals.제품과 UXProduct StrategyGo-to-Market+3
1:23:15EN
Lenny's Podcast팟캐스트 · 2명Camille Fournier on Rewrites, One-on-Ones and Building Platform Teams게스트 Camille Fournier · 진행자 Lenny RachitskyThe author of The Manager's Path explains what annoys engineers about PMs, why rewrites are a trap, how to move into management, and what makes platform teams work.제품과 UXProduct ManagementProduct Leadership+3
1:08:08EN
Lenny's Podcast팟캐스트 · 2명Castle or Shack? Hamilton Helmer on Which Business Advantages Actually Last게스트 Hamilton Helmer · 진행자 Lenny RachitskyThe author of 7 Powers explains how to tell real, durable competitive power from things that merely feel like an advantage, and when founders should start looking for it.기업과 전략Product StrategyCompany Building+3
1:23:08EN
Lenny's Podcast팟캐스트 · 2명Most Ideas Fail: Ronny Kohavi on Running A/B Tests You Can Trust게스트 Ronny Kohavi · 진행자 Lenny RachitskyThe author of Trustworthy Online Controlled Experiments explains failure rates, overall evaluation criteria, sample ratio mismatch, Twyman's law and how to build an experimentation culture.제품과 UXProduct StrategyDecision Making+3
1:49:13EN
Lenny's Podcast팟캐스트The Unfair Fight: How Breakthrough Startups Escape the Present진행자 Lenny RachitskyMike Maples Jr. explains how breakthrough startups combine inflections, non-consensus insights, and founder-future fit, then act through movements, storytelling, and disagreeableness.기업과 전략Company BuildingVenture Capital+3
1:24:56EN
Lenny's Podcast팟캐스트 · 2명The Social Radar: How Jessica Livingston Read Founders in Ten-Minute Interviews게스트 Jessica Livingston · 진행자 Lenny RachitskyThe Y Combinator co-founder explains what she looked for in early-stage founders, the Airbnb interview she never forgot, and why she started her own podcast.기업과 전략Company BuildingInvesting+3
59:50EN
Lenny's Podcast팟캐스트The Nature of Product: Why Feature Factories Lose to Empowered Teams진행자 Lenny RachitskyMarty Cagan explains why feature teams and real product teams are different animals, how companies lose product mojo as they scale, and what product managers must protect to do the job well.제품과 UXProduct ManagementProduct Strategy+3
1:10:54EN
Lenny's Podcast팟캐스트 · 2명Fuel and Engine: A Practical Playbook for Hiring Your First B2B Marketer게스트 Emily Kramer · 진행자 Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.기업과 전략Go-to-MarketCompany Building+3
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