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79 件
並び順
1:42:04EN
Lenny's Podcastポッドキャスト · 2 人Paid Growth, Step by Step: Shopify's Performance Marketing Lead on Tests, Signal and Team Designゲスト Timothy Davis · ホスト Lenny RachitskyTimothy Davis walks through when to start paid, how to run signs-of-life tests, which platforms to try, what to measure and who to hire first.企業と戦略Go-to-MarketGrowth Strategy+3
1:15:29EN
Lenny's PodcastポッドキャストThe Zero-Day Marketing Exploits Behind Breakout Startupsホスト Lenny RachitskyAlistair Croll explains how founders can find unfair distribution advantages by subverting platforms, norms, and regulations—without actually being evil.プロダクトと UXGo-to-MarketGrowth Strategy+3
1:21:35EN
Lenny's Podcastポッドキャスト · 2 人Look Outside the Building: Shaun Clowes on Why Most PMs Fall Short and How AI Changes the Jobゲスト Shaun Clowes · ホスト Lenny RachitskyConfluent's chief product officer explains how to become a far better product manager, why data matters more than models, and what AI will and won't do to SaaS.プロダクトと UXProduct ManagementAI Product Management+3
1:00:51EN
Lenny's Podcastポッドキャスト · 2 人Inflict Pain, But Do It With a Smile: Julia Schottenstein on dbt's Rise and the Art of Getting Acquiredゲスト Julia Schottenstein · ホスト Lenny RachitskyA former NEA investor turned dbt Cloud product leader explains why dbt won, how to approach M&A and pricing, and how venture habits make her a better PM.企業と戦略Company BuildingAcquisition Strategy+3
1:16:34EN
Lenny's Podcastポッドキャスト · 2 人How Wise Earns 70% of Its Growth by Word of Mouthゲスト Nilan Peiris · ホスト Lenny RachitskyWise chief product officer Nilan Peiris explains how NPS, a 10x-better mindset and a very unusual product culture turned customers into the company's main acquisition channel.プロダクトと UXGo-to-MarketProduct-Led Growth+3
1:05:20EN
Lenny's Podcastポッドキャスト · 2 人Polite Interest Is Not Demand: How Wiz Found Product-Market Fit, and Then Made Some Noiseゲスト Raaz Herzberg · ホスト Lenny RachitskyRaaz Herzberg, Wiz's CMO and VP of product strategy, tells how the company's early pivot worked, why she moved from product into marketing, and what she learned along the way.企業と戦略Product-Market FitCompany Building+3
1:36:49EN
Lenny's Podcastポッドキャスト · 2 人Mission, Retention and an Owl With Attitude: How Duolingo Grew From 3 Million to 200 Million Users Without Paid Adsゲスト Gina Gotthilf · ホスト Lenny RachitskyFormer Duolingo growth lead Gina Gotthilf on organic growth, brand voice, her career B-sides, and why she is betting on Latin American startups.企業と戦略Go-to-MarketCompany Building+3
1:34:36EN
Lenny's Podcastポッドキャスト · 2 人Founder Is an Attitude, CEO Is a Craft: Jonathan Lowenhar on Failure Modes, Magic Box Exits and Hiringゲスト Jonathan Lowenhar · ホスト Lenny RachitskyEnjoy The Work's Jonathan Lowenhar lays out the skills founders must learn to become CEOs, from avoiding common failure modes to selling a company, hiring, go-to-market and trusting intuition.企業と戦略Company BuildingLeadership+3
1:28:58EN
Lenny's Podcastポッドキャスト · 2 人Bret Taylor on Failing Forward: From Google Local to Google Maps to Sierra's Agentsゲスト Bret Taylor · ホスト Lenny RachitskyThe co-creator of Google Maps and FriendFeed's like button on career mindset, the future of coding, where AI startups should build, and why agents will bring outcome-based pricing.企業と戦略Product LeadershipAI Strategy+3
1:26:31EN
Lenny's Podcastポッドキャスト · 2 人Selling in a Downturn: Bravado CEO Sahil Mansuri on Forecasts, Comp Plans, Retention and Warm Introsゲスト Sahil Mansuri · ホスト Lenny RachitskySahil Mansuri, founder of the sales community Bravado, lays out how B2B founders should change quotas, compensation, customer focus and deal-closing tactics when the market turns.企業と戦略Go-to-MarketSales+3
1:03:42EN
Lenny's Podcastポッドキャスト · 2 人The Hamster Wheel and the Patron of the Arts: Inside Spotify's Push to Monetize Fandomゲスト Camille Hearst · ホスト Lenny RachitskySpotify's head of fan monetization, Camille Hearst, on why creators struggle to charge, how platforms and marketplaces really work, and what she learned from Patreon, selling her startup and a first day at Apple.プロダクトと UXCreator EconomyProduct Strategy+3
1:11:57EN
Lenny's Podcastポッドキャスト · 2 人Keeping Commerce Human: Etsy's Tim Holley on Ten Years of Marketplace Growthゲスト Tim Holley · ホスト Lenny RachitskyEtsy's VP of product on the 2017 culture reset, the face-mask surge, balancing buyers and sellers, and how his product teams are built.プロダクトと UXProduct StrategyCompany Building+3
1:34:55EN
Lenny's Podcastポッドキャスト · 2 人Inside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel Diversificationゲスト Jonathan Becker · ホスト Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.企業と戦略Go-to-MarketAI in sales & marketing+3
1:48:35EN
Lenny's Podcastポッドキャスト · 2 人Don't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own Categoryゲスト Christopher Lochhead · ホスト Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.企業と戦略Product StrategyCompany Building+3
1:30:59EN
Lenny's PodcastポッドキャストThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats Strategyホスト Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.プロダクトと UXGrowth StrategyGo-to-Market+3
1:22:34EN
Lenny's Podcastポッドキャスト · 2 人Name It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle Jacksonゲスト Arielle Jackson · ホスト Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.プロダクトと UXGo-to-MarketCompany Building+3
1:20:53EN
Lenny's Podcastポッドキャスト · 2 人Don't Die: Y Combinator's Dalton Caldwell on Keeping a Startup Aliveゲスト Dalton Caldwell · ホスト Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.企業と戦略Company BuildingGo-to-Market+3
1:52:49EN
Lenny's PodcastポッドキャストInside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting Successホスト Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.企業と戦略Growth StrategyProduct-Led Growth+3
1:33:55EN
Lenny's Podcastポッドキャスト · 2 人Getting Startup Press Without a Rolodex: A Practical PR Playbookゲスト Emilie Gerber · ホスト Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.企業と戦略Go-to-MarketCompany Building+3
1:11:56EN
Lenny's Podcastポッドキャスト · 2 人How to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine Optimizationゲスト Ethan Smith · ホスト Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.企業と戦略AI in sales & marketingGo-to-Market+3
1:05:39EN
Lenny's PodcastポッドキャストThe Positioning Fix: Why Great B2B Products Still Need a Story Buyers Can Repeatホスト Lenny RachitskyApril Dunford explains how to diagnose weak positioning, build differentiated value, and turn it into a sales narrative that wins B2B deals.プロダクトと UXProduct StrategyGo-to-Market+3
1:10:54EN
Lenny's Podcastポッドキャスト · 2 人Fuel and Engine: A Practical Playbook for Hiring Your First B2B Marketerゲスト Emily Kramer · ホスト Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.企業と戦略Go-to-MarketCompany Building+3
55:48EN
Lenny's Podcastポッドキャスト · 2 人When to Invent a Category, and How Miro Rebranded Itself into Oneゲスト Barbra Gago · ホスト Lenny RachitskyFormer Miro CMO Barbra Gago explains how category creation, a rushed rebrand and opinionated software work in practice.プロダクトと UXGo-to-MarketProduct Strategy+3
1:31:29EN
Lenny's Podcastポッドキャスト · 2 人Lovable's Growth Playbook: Give It Away, Ship Daily and Recapture Product-Market Fit Every Three Monthsゲスト Elena Verna · ホスト Lenny RachitskyElena Verna, head of growth at Lovable, explains why most of her 15-20 years of growth experience no longer applies to a company that passed $200 million ARR in under a year.プロダクトと UXProduct-Led GrowthGo-to-Market+3
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