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1:15:29ENThe Zero-Day Marketing Exploits Behind Breakout StartupsAnime : Lenny RachitskyAlistair Croll explains how founders can find unfair distribution advantages by subverting platforms, norms, and regulations—without actually being evil.
1:38:14ENThe Conductor's Playbook: Naomi Gleit on Growth, Clarity, and Building at MetaAnime : Lenny RachitskyMeta's head of product explains how she created her own luck, built the early growth playbook, and runs complex product teams with extreme clarity.
1:30:59ENThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats StrategyAnime : Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.
1:52:49ENInside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting SuccessAnime : Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.
1:01:05ENThe Most Popular Product Lessons of the Year, From Positioning to Hard ConversationsAnime : Lenny RachitskyA countdown of Lenny's ten most downloaded episodes, distilled into practical lessons on positioning, analytics, growth, career leverage, product leadership, and management.
1:16:09ENFrom Free Users to Enterprise Contracts: The Product-Led Sales PlaybookAnime : Lenny RachitskyElena Verna explains how product-led sales turns self-serve usage into enterprise pipeline, and what product, sales, marketing, data, and tooling must change to make it work.
1:38:21ENThe Physics of Viral Consumer Apps: Nikita Bier on Latent Demand, Teen Networks, and Fighting a HoaxAnime : Lenny RachitskyNikita Bier traces his path from Politify to tbh and Gas, extracting repeatable tactics for consumer app growth, product design, and surviving breakout chaos.
1:42:00ENThe Operating Lessons Brian Balfour Keeps Returning ToAnime : Lenny RachitskyReforge’s founder and CEO shares hard-won lessons on hiring, planning, growth systems, and defining who you are not for.
1:17:46ENShopify’s Anti-Playbook: Optimize for Churn, Hold Experiments for Years, and Ban KPIsAnime : Lenny RachitskyArchie Abrams explains how Shopify grows by lowering barriers, measuring cohort GMV, running multi-year holdouts, and letting a 100-year vision guide core product.
59:19ENThe Layering Game: Elena Verna on Product-Led Growth, Product-Led Sales, and Smarter FreemiumAnime : Lenny RachitskyA growth strategist explains how B2B companies should sequence product-led and sales-led motions without crushing the user engine that created them.
1:22:51ENCold DMs, Dinner-Party Communities, and the Case Against Jobs-to-Be-DoneAnime : Lenny RachitskyAarthi Ramamurthy and Sriram Krishnan on techno-optimism, relationship-driven careers, content creation, imposter syndrome, executive reviews, and why real products are trade-offs.
1:02:51ENThe Unreasonable Playbook Behind Gojek: Super Apps, Cash Vaults, and Brand as a MoatAnime : Lenny RachitskyKevin Aluwi explains how Gojek scaled across Southeast Asia by building brand, running brutal operations, and rejecting copycat strategy.
1:14:41ENCaring Deeply, Measuring Clearly: Melissa Tan on Building High-Performing Growth TeamsAnime : Lenny RachitskyA growth leader's guide to hiring, developing, and organizing teams—from Dropbox's early lessons to Webflow's operating rhythms.
1:22:31ENFall in Love With the Problem: Uri Levine on Product-Market Fit, Fundraising, and Firing FastAnime : Lenny RachitskyA tactical founder playbook covering problem validation, product-market fit, fundraising narratives, hard hiring decisions, and user understanding.
1:11:51ENBuild the Skeleton Before the Makeup: Deel’s Playbook for $0 to $295M ARRAnime : Lenny RachitskyMeltem Kuran Berkowitz explains how Deel used question-answering communities, disciplined SEO, long-tail paid bets and revenue-accountable hiring to scale.
1:31:55ENInnovate, Don't Optimize: Lovable's Growth Chief on Rewriting the Playbook for AIAnime : Lenny RachitskyElena Verna explains how Lovable reached $200M ARR in under a year with about 100 people, and which growth habits she had to throw away to get there.
55:08ENHow Product Leaders Sell Ideas, Simplify Products, and Build Growth LoopsAnime : Lenny RachitskyEventbrite’s chief product officer explains how to communicate upward, protect product-market fit, and turn early growth hacks into scalable loops.
1:13:28ENThe CEO Is the Chief Product Officer: Brian Chesky's Airbnb Operating SystemAnime : Lenny RachitskyAirbnb's CEO explains how he rebuilt product management, planning, and launches around functional teams, one roadmap, and leaders who stay in the details.
1:06:47ENStop Pushing Customers Through a Funnel: Georgiana Laudi's Customer-Led Growth PlaybookAnime : Lenny RachitskyHow to replace pirate metrics with customer research, jobs-to-be-done, measurable value milestones, and messaging that actually converts.
1:10:25ENSoftware Is Not a Moat: Evan Spiegel on Distribution, Ecosystems and a Design Team That Never Stops MakingAnime : Lenny RachitskySnap's CEO explains why distribution is the hard part of consumer tech, how a 9-to-12-person design team keeps innovating, and why 2026 is Snap's crucible year.









