Résultats
120 articlesTrier
1:33:55EN
Lenny's PodcastPodcast · 2 voixGetting Startup Press Without a Rolodex: A Practical PR PlaybookInvité : Emilie Gerber · Anime : Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.
1:11:56ENLenny's PodcastPodcast · 2 voixHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationInvité : Ethan Smith · Anime : Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:05:39ENLenny's PodcastPodcastThe Positioning Fix: Why Great B2B Products Still Need a Story Buyers Can RepeatAnime : Lenny RachitskyApril Dunford explains how to diagnose weak positioning, build differentiated value, and turn it into a sales narrative that wins B2B deals.
1:10:54ENLenny's PodcastPodcast · 2 voixFuel and Engine: A Practical Playbook for Hiring Your First B2B MarketerInvité : Emily Kramer · Anime : Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.
55:48ENLenny's PodcastPodcast · 2 voixWhen to Invent a Category, and How Miro Rebranded Itself into OneInvité : Barbra Gago · Anime : Lenny RachitskyFormer Miro CMO Barbra Gago explains how category creation, a rushed rebrand and opinionated software work in practice.
1:31:29ENLenny's PodcastPodcast · 2 voixLovable's Growth Playbook: Give It Away, Ship Daily and Recapture Product-Market Fit Every Three MonthsInvité : Elena Verna · Anime : Lenny RachitskyElena Verna, head of growth at Lovable, explains why most of her 15-20 years of growth experience no longer applies to a company that passed $200 million ARR in under a year.
1:01:05ENLenny's PodcastPodcastThe Most Popular Product Lessons of the Year, From Positioning to Hard ConversationsAnime : Lenny RachitskyA countdown of Lenny's ten most downloaded episodes, distilled into practical lessons on positioning, analytics, growth, career leverage, product leadership, and management.
1:47:31ENLenny's PodcastPodcast · 2 voixFrom Fever Dream to Wilderness: Drew Houston on Dropbox's Three ErasInvité : Drew Houston · Anime : Lenny RachitskyDropbox's co-founder and CEO gives a candid account of explosive growth, the Google Photos shock, a painful pivot to productivity, and the personal and organizational reset that followed.
34:57EN
No Priors: AI, Machine Learning, Tech, & StartupsPodcast · 2 voixIt's Six Months In: Misconceptions About AI, Regulation, Context Windows and IncumbentsAnime : Sarah Guo, Elad GilSarah Guo and Elad Gil answer listener questions on what the market gets wrong about generative AI, from the nuclear-regulation analogy to where startups can still beat incumbents.
2:01:57ENLenny's PodcastPodcast · 2 voixBuild the Sales Team Like a Founder: Jason Lemkin on Hiring, Comp and Keeping Product CloseInvité : Jason Lemkin · Anime : Lenny RachitskySaaStr founder Jason Lemkin walks through when to hire your first reps, who to hire, how to pay them, how product and sales should work together, and why customer-hostile tactics don't compound.
1:02:49ENLenny's PodcastPodcast · 2 voixStop Being the Arrogant Doctor: Andy Raskin on Pitching a Movement, Not a ProductInvité : Andy Raskin · Anime : Lenny RachitskyStrategic narrative consultant Andy Raskin explains the five-part story structure behind pitches at Salesforce, Zuora and Gong, and how to make it your company's north star.
44:30ENNo Priors: AI, Machine Learning, Tech, & StartupsPodcast · 2 voixOpen the Front Door: Emil Michael on Rebuilding U.S. Defense Around Startups, AI and Supply ChainsAnime : Sarah Guo, Elad GilThe Pentagon's research and engineering chief explains his six technology priorities, the rapid launch of GenAI.mil, and why new entrants and domestic manufacturing are now urgent.
1:01:41ENLenny's PodcastPodcast · 2 voixDon't Outsource the Learning: Pete Kazanjy's Case for Founder-Led SalesInvité : Pete Kazanjy · Anime : Lenny RachitskyThe author of Founding Sales explains why B2B founders should sell for a long time themselves, how to know when to hire, and how to get better at selling.
1:29:12ENLenny's PodcastPodcast · 2 voixThe Next Distribution Platform Is Coming, and ChatGPT Is the Likeliest HostInvité : Brian Balfour · Anime : Lenny RachitskyReforge founder Brian Balfour lays out the four-step cycle every distribution platform follows, why he expects ChatGPT to open the next one, and how startups and incumbents should bet.
56:39ENLenny's PodcastPodcastDeals Don’t Die From Competition—They Die From IndecisionAnime : Lenny RachitskyMatt Dixon distills 2.5 million sales conversations into the JOLT method for frozen buyers and the Challenger lesson on teaching insight.
1:16:09ENLenny's PodcastPodcastFrom Free Users to Enterprise Contracts: The Product-Led Sales PlaybookAnime : Lenny RachitskyElena Verna explains how product-led sales turns self-serve usage into enterprise pipeline, and what product, sales, marketing, data, and tooling must change to make it work.
1:07:36ENLenny's PodcastPodcast · 2 voixHow Notion Built a Community That Sold Its Product for ItInvité : Camille Ricketts · Anime : Lenny RachitskyCamille Ricketts, Notion's first marketing hire, explains how community-led growth and content marketing actually work in practice.
1:55:10ENLenny's PodcastPodcast · 2 voixSEO After AI Overviews: Treat Search as a Product, Not a Keyword GameInvité : Eli Schwartz · Anime : Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:24:57ENLenny's PodcastPodcast · 2 voixSelling the Opportunity: How Founders Take Enterprise Sales From $1M to $10M ARRInvité : Jen Abel · Anime : Lenny RachitskyJen Abel explains why startups should chase tier-one logos, price near $100K, hire salespeople who can "cosplay a founder", and sell vision instead of problems.
1:24:36ENLenny's PodcastPodcastThe Wrong Maths of Marketing: Rory Sutherland on Why Great Products Need Psychology, Timing, and FameAnime : Lenny RachitskyOgilvy's Rory Sutherland explains why rational product logic fails, how idiosyncrasy and timing shape adoption, and why brand fame compounds non-linearly.
1:20:12ENLenny's PodcastPodcast · 2 voixThe 10X Growth Advisor: Impact, Hiring, SEO and the End of Search as We Know ItInvité : Luc Levesque · Anime : Lenny RachitskyShopify's chief growth officer Luc Levesque explains how to hire and use growth advisors, why SEO can define a company, and what AI answers mean for search traffic.
1:31:26ENLenny's PodcastPodcast · 2 voixMake Individual Contributors Love You First: Inside Figma's Bottom-Up Growth PlaybookInvité : Claire Butler · Anime : Lenny RachitskyClaire Butler, Figma's 10th employee and first marketer, explains the two-step go-to-market motion behind Figma's growth: win over individual contributors, then help them spread the product through their companies.
59:19ENLenny's PodcastPodcastThe Layering Game: Elena Verna on Product-Led Growth, Product-Led Sales, and Smarter FreemiumAnime : Lenny RachitskyA growth strategist explains how B2B companies should sequence product-led and sales-led motions without crushing the user engine that created them.
1:21:13ENLenny's PodcastPodcast · 2 voixBad Friction, Good Friction: Laura Schaffer on User Psychology and Growth ExperimentsInvité : Laura Schaffer · Anime : Lenny RachitskyThe new head of growth at Amplitude explains how she built a growth team at Twilio, why most experiments fail, and why the user's state of mind decides what converts.Charger plus24 sur 120 affichés