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40 articlesTrier
1:41:33ENTwo Days to a Founding Hypothesis: Inside the Foundation SprintAnime : Lenny RachitskyDesign Sprint creators Jake Knapp and John Zeratsky walk through a scripted 10-hour process that pins down customer, differentiation and approach before a startup builds anything.
1:42:28ENJournalists Don't Care About You: A Magazine Editor's Field Guide to Getting PressInvité : Jason Feifer · Anime : Lenny RachitskyEntrepreneur editor-in-chief Jason Feifer explains how to prepare, pick the right writer, and pitch a story that an editor will actually say yes to.
1:03:27ENFind the Cultural Erogenous Zone: A Comms Playbook for Making Ideas SpreadInvité : Lulu Cheng Meservey · Anime : Lenny RachitskyLulu Cheng Meservey, the former Substack comms head, explains how underdog startups can build their own audiences, take smarter risks and shape messages people want to repeat.
1:28:51ENSeven Years in the Making: How StackBlitz Turned Bolt into a $40M ARR Overnight SuccessInvité : Eric Simons · Anime : Lenny RachitskyStackBlitz CEO Eric Simons explains how a browser-based operating system, a bootstrapped team and a better Claude model turned a nearly bankrupt company into one of the fastest-growing products ever.
1:18:58ENDelta 4, Dharma and Second-Order Thinking: Kunal Shah's Philosophy of Building in IndiaInvité : Kunal Shah · Anime : Lenny RachitskyCRED founder Kunal Shah explains his product framework, why India's market behaves differently, and the habits of curiosity he credits for his success.
1:14:51ENLeaving Uber to Write Full Time: Gergely Orosz on Building The Pragmatic EngineerInvité : Gergely Orosz · Anime : Lenny RachitskyThe author of the top engineering newsletter on Substack explains why he walked away from a big-tech career, what a week of full-time writing really looks like, and what it takes to make it work.
1:23:36ENYou Are Not a Marketplace Founder (Yet): A Stanford Professor on Friction, Data and ExperimentsInvité : Ramesh Johari · Anime : Lenny RachitskyRamesh Johari explains what marketplaces really sell, why prediction is not decision-making, and how experiments and rating systems should be designed.
1:29:39ENFive Customers, Three Prototypes, One Day: How to Find Your Bullseye CustomerAnime : Lenny RachitskyMichael Margolis of GV explains how to narrow to the customer most likely to adopt first — and how to prove it with a one-day research sprint.
1:28:38ENBuild for Feelings, Not Graphs: Inside The Browser Company's Product PhilosophyInvité : Josh Miller · Anime : Lenny RachitskyJosh Miller, CEO of The Browser Company, explains how Arc is built around emotions, values, a tiny-but-unusual team and a bet on the internet as the next computer.
1:39:23ENProven, Better, New: Mark Pincus on Copying Smartly, Killing Hope and Building an Internet TreasureAnime : Lenny RachitskyThe Zynga founder shares the framework behind his hit games, why starting small beats starting big, and what he sees coming for consumer apps in the age of AI.
1:39:50ENCraft Over Metrics: How Linear Builds Software with One PM and No A/B TestsInvité : Karri Saarinen · Anime : Lenny RachitskyLinear co-founder and CEO Karri Saarinen explains how a roughly 50-person, profitable company runs on taste, ownership, paid work trials and a deliberately slow, focused growth path.
1:21:35ENSelling the Mario-on-Blast: Jen Abel's Playbook for Growing Enterprise Sales from $1M to $10M ARRAnime : Lenny RachitskyEnterprise sales veteran Jen Abel explains why startups should chase tier-one logos, price near $100K, sell vision instead of problems, and hire salespeople who can act like founders.
1:10:21ENReteaming Is Inevitable: Heidi Helfand on Five Ways Teams Change and How to Do It WellInvité : Heidi Helfand · Anime : Lenny RachitskyThe author of Dynamic Reteaming explains why stable teams are a myth, how to run reorgs transparently, and when an isolated team is the right tool.
1:13:52ENPunching Above Your Weight: Airtable's Early Marketing Playbook, From Billboards to ChampionsInvité : Zoelle Egner · Anime : Lenny RachitskyAirtable's employee number 11, Zoelle Egner, explains how a 15-person company earned enterprise trust, built word of mouth and chose where to spend scarce marketing effort.
1:30:53ENObviously Awesome in Practice: April Dunford's Playbook for B2B Product PositioningInvité : April Dunford · Anime : Lenny RachitskyThe author of Obviously Awesome explains how to tell whether positioning is broken, how to rebuild it step by step, and why one persona matters more than the rest.
1:06:10ENColumn B Thinking: How Melanie Perkins Built Canva by Starting From the DreamInvité : Melanie Perkins · Anime : Lenny RachitskyCanva's co-founder and CEO explains how working backward from a wild vision, rejection from over a hundred investors and a two-year rewrite shaped a company valued above $42 billion.









