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1:42:04EN
Lenny's PodcastPodcast · 2 voixPaid Growth, Step by Step: Shopify's Performance Marketing Lead on Tests, Signal and Team DesignInvité : Timothy Davis · Anime : Lenny RachitskyTimothy Davis walks through when to start paid, how to run signs-of-life tests, which platforms to try, what to measure and who to hire first.
1:15:29ENLenny's PodcastPodcastThe Zero-Day Marketing Exploits Behind Breakout StartupsAnime : Lenny RachitskyAlistair Croll explains how founders can find unfair distribution advantages by subverting platforms, norms, and regulations—without actually being evil.
1:21:35ENLenny's PodcastPodcast · 2 voixLook Outside the Building: Shaun Clowes on Why Most PMs Fall Short and How AI Changes the JobInvité : Shaun Clowes · Anime : Lenny RachitskyConfluent's chief product officer explains how to become a far better product manager, why data matters more than models, and what AI will and won't do to SaaS.
1:00:51ENLenny's PodcastPodcast · 2 voixInflict Pain, But Do It With a Smile: Julia Schottenstein on dbt's Rise and the Art of Getting AcquiredInvité : Julia Schottenstein · Anime : Lenny RachitskyA former NEA investor turned dbt Cloud product leader explains why dbt won, how to approach M&A and pricing, and how venture habits make her a better PM.
1:16:34ENLenny's PodcastPodcast · 2 voixHow Wise Earns 70% of Its Growth by Word of MouthInvité : Nilan Peiris · Anime : Lenny RachitskyWise chief product officer Nilan Peiris explains how NPS, a 10x-better mindset and a very unusual product culture turned customers into the company's main acquisition channel.
1:05:20ENLenny's PodcastPodcast · 2 voixPolite Interest Is Not Demand: How Wiz Found Product-Market Fit, and Then Made Some NoiseInvité : Raaz Herzberg · Anime : Lenny RachitskyRaaz Herzberg, Wiz's CMO and VP of product strategy, tells how the company's early pivot worked, why she moved from product into marketing, and what she learned along the way.
1:36:49ENLenny's PodcastPodcast · 2 voixMission, Retention and an Owl With Attitude: How Duolingo Grew From 3 Million to 200 Million Users Without Paid AdsInvité : Gina Gotthilf · Anime : Lenny RachitskyFormer Duolingo growth lead Gina Gotthilf on organic growth, brand voice, her career B-sides, and why she is betting on Latin American startups.
1:34:36ENLenny's PodcastPodcast · 2 voixFounder Is an Attitude, CEO Is a Craft: Jonathan Lowenhar on Failure Modes, Magic Box Exits and HiringInvité : Jonathan Lowenhar · Anime : Lenny RachitskyEnjoy The Work's Jonathan Lowenhar lays out the skills founders must learn to become CEOs, from avoiding common failure modes to selling a company, hiring, go-to-market and trusting intuition.
1:28:58ENLenny's PodcastPodcast · 2 voixBret Taylor on Failing Forward: From Google Local to Google Maps to Sierra's AgentsInvité : Bret Taylor · Anime : Lenny RachitskyThe co-creator of Google Maps and FriendFeed's like button on career mindset, the future of coding, where AI startups should build, and why agents will bring outcome-based pricing.
1:26:31ENLenny's PodcastPodcast · 2 voixSelling in a Downturn: Bravado CEO Sahil Mansuri on Forecasts, Comp Plans, Retention and Warm IntrosInvité : Sahil Mansuri · Anime : Lenny RachitskySahil Mansuri, founder of the sales community Bravado, lays out how B2B founders should change quotas, compensation, customer focus and deal-closing tactics when the market turns.
1:03:42ENLenny's PodcastPodcast · 2 voixThe Hamster Wheel and the Patron of the Arts: Inside Spotify's Push to Monetize FandomInvité : Camille Hearst · Anime : Lenny RachitskySpotify's head of fan monetization, Camille Hearst, on why creators struggle to charge, how platforms and marketplaces really work, and what she learned from Patreon, selling her startup and a first day at Apple.
1:11:57ENLenny's PodcastPodcast · 2 voixKeeping Commerce Human: Etsy's Tim Holley on Ten Years of Marketplace GrowthInvité : Tim Holley · Anime : Lenny RachitskyEtsy's VP of product on the 2017 culture reset, the face-mask surge, balancing buyers and sellers, and how his product teams are built.
1:34:55ENLenny's PodcastPodcast · 2 voixInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationInvité : Jonathan Becker · Anime : Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:48:35ENLenny's PodcastPodcast · 2 voixDon't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own CategoryInvité : Christopher Lochhead · Anime : Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.
1:30:59ENLenny's PodcastPodcastThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats StrategyAnime : Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.
1:22:34ENLenny's PodcastPodcast · 2 voixName It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle JacksonInvité : Arielle Jackson · Anime : Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.
1:20:53ENLenny's PodcastPodcast · 2 voixDon't Die: Y Combinator's Dalton Caldwell on Keeping a Startup AliveInvité : Dalton Caldwell · Anime : Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.
1:52:49ENLenny's PodcastPodcastInside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting SuccessAnime : Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.
1:33:55ENLenny's PodcastPodcast · 2 voixGetting Startup Press Without a Rolodex: A Practical PR PlaybookInvité : Emilie Gerber · Anime : Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.
1:11:56ENLenny's PodcastPodcast · 2 voixHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationInvité : Ethan Smith · Anime : Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:05:39ENLenny's PodcastPodcastThe Positioning Fix: Why Great B2B Products Still Need a Story Buyers Can RepeatAnime : Lenny RachitskyApril Dunford explains how to diagnose weak positioning, build differentiated value, and turn it into a sales narrative that wins B2B deals.
1:10:54ENLenny's PodcastPodcast · 2 voixFuel and Engine: A Practical Playbook for Hiring Your First B2B MarketerInvité : Emily Kramer · Anime : Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.
55:48ENLenny's PodcastPodcast · 2 voixWhen to Invent a Category, and How Miro Rebranded Itself into OneInvité : Barbra Gago · Anime : Lenny RachitskyFormer Miro CMO Barbra Gago explains how category creation, a rushed rebrand and opinionated software work in practice.
1:31:29ENLenny's PodcastPodcast · 2 voixLovable's Growth Playbook: Give It Away, Ship Daily and Recapture Product-Market Fit Every Three MonthsInvité : Elena Verna · Anime : Lenny RachitskyElena Verna, head of growth at Lovable, explains why most of her 15-20 years of growth experience no longer applies to a company that passed $200 million ARR in under a year.Charger plus24 sur 79 affichés