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1:34:55EN
Lenny's PodcastPodcast · 2 voixInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationInvité : Jonathan Becker · Anime : Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:11:56ENLenny's PodcastPodcast · 2 voixHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationInvité : Ethan Smith · Anime : Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:55:10ENLenny's PodcastPodcast · 2 voixSEO After AI Overviews: Treat Search as a Product, Not a Keyword GameInvité : Eli Schwartz · Anime : Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:26:02ENLenny's PodcastPodcast · 2 voixGo-to-Market as a Product: Inside Vercel's Agent-Powered Sales MachineInvité : Jeanne DeWitt Grosser · Anime : Lenny RachitskyVercel COO and former Stripe sales leader Jeanne DeWitt Grosser explains how go-to-market engineers, AI agents and product thinking are reshaping sales.
1:14:03ENLenny's PodcastPodcast · 2 voixThere Is No Marketing Playbook: Krithika Shankarraman's DATE FrameworkInvité : Krithika Shankarraman · Anime : Lenny RachitskyThe first marketing hire at OpenAI and Stripe explains why diagnosing your own problem beats copying other companies' tactics.
1:42:11ENLenny's PodcastPodcastTwenty Agents, 1.2 Humans: Inside SaaStr's AI-Run Sales TeamAnime : Lenny RachitskyJason Lemkin explains how SaaStr replaced a ten-person go-to-market team with AI agents, what it took to train them, and who survives the shift.