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1:34:55EN
Lenny's PodcastPódcast · 2 vocesInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationInvitado: Jonathan Becker · Presenta: Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:11:56ENLenny's PodcastPódcast · 2 vocesHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationInvitado: Ethan Smith · Presenta: Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:55:10ENLenny's PodcastPódcast · 2 vocesSEO After AI Overviews: Treat Search as a Product, Not a Keyword GameInvitado: Eli Schwartz · Presenta: Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:26:02ENLenny's PodcastPódcast · 2 vocesGo-to-Market as a Product: Inside Vercel's Agent-Powered Sales MachineInvitado: Jeanne DeWitt Grosser · Presenta: Lenny RachitskyVercel COO and former Stripe sales leader Jeanne DeWitt Grosser explains how go-to-market engineers, AI agents and product thinking are reshaping sales.
1:14:03ENLenny's PodcastPódcast · 2 vocesThere Is No Marketing Playbook: Krithika Shankarraman's DATE FrameworkInvitado: Krithika Shankarraman · Presenta: Lenny RachitskyThe first marketing hire at OpenAI and Stripe explains why diagnosing your own problem beats copying other companies' tactics.