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2:17:46ENOne Great Video Beats a Hundred Mediocre OnesInvitado: MrBeast · Presenta: Lex FridmanMrBeast tells Lex Fridman why evergreen hits outlast volume, why YouTube comments are a disgrace, and why an AI clone of himself would drain every video of meaning.
1:16:34ENHow Wise Earns 70% of Its Growth by Word of MouthInvitado: Nilan Peiris · Presenta: Lenny RachitskyWise chief product officer Nilan Peiris explains how NPS, a 10x-better mindset and a very unusual product culture turned customers into the company's main acquisition channel.
1:05:46ENHire for Balance, Fix Onboarding, Evaluate Companies Rigorously: Adam Fishman's Growth PlaybookInvitado: Adam Fishman · Presenta: Lenny RachitskyThe former Lyft, Patreon and Imperfect Foods growth leader lays out a four-part competency model for hiring growth talent, explains why onboarding is the most underrated retention lever, and shares a "people, mission, financials" framework for choosing where to work.
1:07:25ENAlgorithms Need People: Adriel Frederick on Judgment, Diverse Teams and Growing ProductsInvitado: Adriel Frederick · Presenta: Lenny RachitskyA product leader from Facebook, Lyft and Reddit explains why algorithmic products still need human judgment, how diverse teams move faster, and how to find the "marginal user".
56:15ENPredictably Irrational: How Behavioral Science Reshapes Product DesignInvitado: Kristen Berman · Presenta: Lenny RachitskyKristen Berman of Irrational Labs explains her three-B framework and the experiments behind TikTok, One Medical and a failed budgeting feature.
1:23:08ENMost Ideas Fail: Ronny Kohavi on Running A/B Tests You Can TrustInvitado: Ronny Kohavi · Presenta: Lenny RachitskyThe author of Trustworthy Online Controlled Experiments explains failure rates, overall evaluation criteria, sample ratio mismatch, Twyman's law and how to build an experimentation culture.
1:29:12ENThe Next Distribution Platform Is Coming, and ChatGPT Is the Likeliest HostInvitado: Brian Balfour · Presenta: Lenny RachitskyReforge founder Brian Balfour lays out the four-step cycle every distribution platform follows, why he expects ChatGPT to open the next one, and how startups and incumbents should bet.
1:20:12ENThe 10X Growth Advisor: Impact, Hiring, SEO and the End of Search as We Know ItInvitado: Luc Levesque · Presenta: Lenny RachitskyShopify's chief growth officer Luc Levesque explains how to hire and use growth advisors, why SEO can define a company, and what AI answers mean for search traffic.
1:21:13ENBad Friction, Good Friction: Laura Schaffer on User Psychology and Growth ExperimentsInvitado: Laura Schaffer · Presenta: Lenny RachitskyThe new head of growth at Amplitude explains how she built a growth team at Twilio, why most experiments fail, and why the user's state of mind decides what converts.
1:24:03ENBuilding a Marketplace: Lessons from Lyft and Thumbtack on Liquidity, Supply and ControlInvitado: Benjamin Lauzier · Presenta: Lenny RachitskyFormer Thumbtack product and growth VP Benjamin Lauzier explains how to start a marketplace, measure its health, and grow supply cleverly, drawing on his years at Lyft.
1:24:37ENTools Exist to Solve Problems: Austin Hay's Practical Guide to Marketing TechnologyInvitado: Austin Hay · Presenta: Lenny RachitskyRamp's head of marketing technology explains what MarTech is, where it sits in the org, how to build the data stack, and how to hire for it.









