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1:42:04ENPaid Growth, Step by Step: Shopify's Performance Marketing Lead on Tests, Signal and Team DesignInvitado: Timothy Davis · Presenta: Lenny RachitskyTimothy Davis walks through when to start paid, how to run signs-of-life tests, which platforms to try, what to measure and who to hire first.
1:01:00ENControl Over Attention: How Substack Builds Product for Writers and ReadersInvitado: Sachin Monga · Presenta: Lenny RachitskySubstack's head of product, Sachin Monga, explains the principle behind the company's roadmap, the story of the Recommendations feature, and what he thinks the next era of writing on the internet looks like.
1:15:29ENThe Zero-Day Marketing Exploits Behind Breakout StartupsPresenta: Lenny RachitskyAlistair Croll explains how founders can find unfair distribution advantages by subverting platforms, norms, and regulations—without actually being evil.
53:17ENCharge Sooner, Price Higher, Never Set It and Forget It: Naomi Ionita on MonetizationInvitado: Naomi Ionita · Presenta: Lenny RachitskyMenlo Ventures partner and former Evernote growth leader Naomi Ionita explains when to start charging, how to set and evolve prices, and what a "modern growth stack" looks like.
1:05:46ENHire for Balance, Fix Onboarding, Evaluate Companies Rigorously: Adam Fishman's Growth PlaybookInvitado: Adam Fishman · Presenta: Lenny RachitskyThe former Lyft, Patreon and Imperfect Foods growth leader lays out a four-part competency model for hiring growth talent, explains why onboarding is the most underrated retention lever, and shares a "people, mission, financials" framework for choosing where to work.
1:07:25ENAlgorithms Need People: Adriel Frederick on Judgment, Diverse Teams and Growing ProductsInvitado: Adriel Frederick · Presenta: Lenny RachitskyA product leader from Facebook, Lyft and Reddit explains why algorithmic products still need human judgment, how diverse teams move faster, and how to find the "marginal user".
1:36:49ENMission, Retention and an Owl With Attitude: How Duolingo Grew From 3 Million to 200 Million Users Without Paid AdsInvitado: Gina Gotthilf · Presenta: Lenny RachitskyFormer Duolingo growth lead Gina Gotthilf on organic growth, brand voice, her career B-sides, and why she is betting on Latin American startups.
1:38:14ENThe Conductor's Playbook: Naomi Gleit on Growth, Clarity, and Building at MetaPresenta: Lenny RachitskyMeta's head of product explains how she created her own luck, built the early growth playbook, and runs complex product teams with extreme clarity.
1:26:31ENSelling in a Downturn: Bravado CEO Sahil Mansuri on Forecasts, Comp Plans, Retention and Warm IntrosInvitado: Sahil Mansuri · Presenta: Lenny RachitskySahil Mansuri, founder of the sales community Bravado, lays out how B2B founders should change quotas, compensation, customer focus and deal-closing tactics when the market turns.
1:11:57ENKeeping Commerce Human: Etsy's Tim Holley on Ten Years of Marketplace GrowthInvitado: Tim Holley · Presenta: Lenny RachitskyEtsy's VP of product on the 2017 culture reset, the face-mask surge, balancing buyers and sellers, and how his product teams are built.
1:34:55ENInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationInvitado: Jonathan Becker · Presenta: Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:30:59ENThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats StrategyPresenta: Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.
1:03:10ENGrowth in the Physics of a Market: Lessons from Gojek, Kumu and Southeast Asia's Super AppsInvitado: Crystal Widjaja · Presenta: Lenny RachitskyCrystal Widjaja, who built Gojek's growth team and now leads product at Kumu, shares scrappy experiments, retention benchmarks, analytics pitfalls and hiring advice.
1:17:35ENStick With It: Chris Hutchins on Big Product Bets and Building a Top Business PodcastInvitado: Chris Hutchins · Presenta: Lenny RachitskyThe former Wealthfront product lead behind All the Hacks explains how to run bold bets inside a company and how to launch, grow and sustain a podcast.
1:52:49ENInside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting SuccessPresenta: Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.
1:11:56ENHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationInvitado: Ethan Smith · Presenta: Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
55:48ENWhen to Invent a Category, and How Miro Rebranded Itself into OneInvitado: Barbra Gago · Presenta: Lenny RachitskyFormer Miro CMO Barbra Gago explains how category creation, a rushed rebrand and opinionated software work in practice.
1:01:05ENThe Most Popular Product Lessons of the Year, From Positioning to Hard ConversationsPresenta: Lenny RachitskyA countdown of Lenny's ten most downloaded episodes, distilled into practical lessons on positioning, analytics, growth, career leverage, product leadership, and management.
1:04:21ENOnboarding Is Growth's Biggest Lever: Lessons from Airtable's Former Head of GrowthInvitado: Lauryn Isford · Presenta: Lenny RachitskyLauryn Isford on rethinking experimentation, choosing a hard-to-reach activation metric, reverse trials, and the PLG funnel.
1:29:12ENThe Next Distribution Platform Is Coming, and ChatGPT Is the Likeliest HostInvitado: Brian Balfour · Presenta: Lenny RachitskyReforge founder Brian Balfour lays out the four-step cycle every distribution platform follows, why he expects ChatGPT to open the next one, and how startups and incumbents should bet.
1:16:09ENFrom Free Users to Enterprise Contracts: The Product-Led Sales PlaybookPresenta: Lenny RachitskyElena Verna explains how product-led sales turns self-serve usage into enterprise pipeline, and what product, sales, marketing, data, and tooling must change to make it work.
1:38:21ENThe Physics of Viral Consumer Apps: Nikita Bier on Latent Demand, Teen Networks, and Fighting a HoaxPresenta: Lenny RachitskyNikita Bier traces his path from Politify to tbh and Gas, extracting repeatable tactics for consumer app growth, product design, and surviving breakout chaos.
1:07:36ENHow Notion Built a Community That Sold Its Product for ItInvitado: Camille Ricketts · Presenta: Lenny RachitskyCamille Ricketts, Notion's first marketing hire, explains how community-led growth and content marketing actually work in practice.
1:42:00ENThe Operating Lessons Brian Balfour Keeps Returning ToPresenta: Lenny RachitskyReforge’s founder and CEO shares hard-won lessons on hiring, planning, growth systems, and defining who you are not for.
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