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2:17:46ENOne Great Video Beats a Hundred Mediocre OnesGuest MrBeast · Host Lex FridmanMrBeast tells Lex Fridman why evergreen hits outlast volume, why YouTube comments are a disgrace, and why an AI clone of himself would drain every video of meaning.
1:16:34ENHow Wise Earns 70% of Its Growth by Word of MouthGuest Nilan Peiris · Host Lenny RachitskyWise chief product officer Nilan Peiris explains how NPS, a 10x-better mindset and a very unusual product culture turned customers into the company's main acquisition channel.
1:05:46ENHire for Balance, Fix Onboarding, Evaluate Companies Rigorously: Adam Fishman's Growth PlaybookGuest Adam Fishman · Host Lenny RachitskyThe former Lyft, Patreon and Imperfect Foods growth leader lays out a four-part competency model for hiring growth talent, explains why onboarding is the most underrated retention lever, and shares a "people, mission, financials" framework for choosing where to work.
1:07:25ENAlgorithms Need People: Adriel Frederick on Judgment, Diverse Teams and Growing ProductsGuest Adriel Frederick · Host Lenny RachitskyA product leader from Facebook, Lyft and Reddit explains why algorithmic products still need human judgment, how diverse teams move faster, and how to find the "marginal user".
56:15ENPredictably Irrational: How Behavioral Science Reshapes Product DesignGuest Kristen Berman · Host Lenny RachitskyKristen Berman of Irrational Labs explains her three-B framework and the experiments behind TikTok, One Medical and a failed budgeting feature.
1:23:08ENMost Ideas Fail: Ronny Kohavi on Running A/B Tests You Can TrustGuest Ronny Kohavi · Host Lenny RachitskyThe author of Trustworthy Online Controlled Experiments explains failure rates, overall evaluation criteria, sample ratio mismatch, Twyman's law and how to build an experimentation culture.
1:29:12ENThe Next Distribution Platform Is Coming, and ChatGPT Is the Likeliest HostGuest Brian Balfour · Host Lenny RachitskyReforge founder Brian Balfour lays out the four-step cycle every distribution platform follows, why he expects ChatGPT to open the next one, and how startups and incumbents should bet.
1:20:12ENThe 10X Growth Advisor: Impact, Hiring, SEO and the End of Search as We Know ItGuest Luc Levesque · Host Lenny RachitskyShopify's chief growth officer Luc Levesque explains how to hire and use growth advisors, why SEO can define a company, and what AI answers mean for search traffic.
1:21:13ENBad Friction, Good Friction: Laura Schaffer on User Psychology and Growth ExperimentsGuest Laura Schaffer · Host Lenny RachitskyThe new head of growth at Amplitude explains how she built a growth team at Twilio, why most experiments fail, and why the user's state of mind decides what converts.
1:24:03ENBuilding a Marketplace: Lessons from Lyft and Thumbtack on Liquidity, Supply and ControlGuest Benjamin Lauzier · Host Lenny RachitskyFormer Thumbtack product and growth VP Benjamin Lauzier explains how to start a marketplace, measure its health, and grow supply cleverly, drawing on his years at Lyft.
1:24:37ENTools Exist to Solve Problems: Austin Hay's Practical Guide to Marketing TechnologyGuest Austin Hay · Host Lenny RachitskyRamp's head of marketing technology explains what MarTech is, where it sits in the org, how to build the data stack, and how to hire for it.









