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35:27ENJoe Salvatore on AI, Creative Direction and the Taste Behind a BrandGuest Joe Salvatore · Host Reid Hoffman, Parth PatilThe visual artist explains how he turns creative briefs into agent-driven advertising workflows—and why judgment and storytelling still matter.
33:16ENBen Hansford on AI Filmmaking, a Talking Raccoon and the Work Beneath a PrototypeGuest Ben Hansford · Host Reid Hoffman, Parth PatilThe commercial director describes using AI in treatments and effects, building a comics platform and teaching filmmakers to direct new systems.









