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1:22:43EN
Lenny's PodcastPodcastWhy You Won't Know a Great Name When You See It: Inside Lexicon's Naming ProcessHost Lenny RachitskyDavid Placek of Lexicon Branding explains how his team names brands like Sonos, Azure, Windsurf and Vercel, and how founders can do it on a budget.
1:41:33ENLenny's PodcastPodcastTwo Days to a Founding Hypothesis: Inside the Foundation SprintHost Lenny RachitskyDesign Sprint creators Jake Knapp and John Zeratsky walk through a scripted 10-hour process that pins down customer, differentiation and approach before a startup builds anything.
1:29:39ENLenny's PodcastPodcastFive Customers, Three Prototypes, One Day: How to Find Your Bullseye CustomerHost Lenny RachitskyMichael Margolis of GV explains how to narrow to the customer most likely to adopt first — and how to prove it with a one-day research sprint.
1:39:23ENLenny's PodcastPodcastProven, Better, New: Mark Pincus on Copying Smartly, Killing Hope and Building an Internet TreasureHost Lenny RachitskyThe Zynga founder shares the framework behind his hit games, why starting small beats starting big, and what he sees coming for consumer apps in the age of AI.
1:21:35ENLenny's PodcastPodcastSelling the Mario-on-Blast: Jen Abel's Playbook for Growing Enterprise Sales from $1M to $10M ARRHost Lenny RachitskyEnterprise sales veteran Jen Abel explains why startups should chase tier-one logos, price near $100K, sell vision instead of problems, and hire salespeople who can act like founders.