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1:34:55EN
Lenny's PodcastPodcast · 2 speakersInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationGuest Jonathan Becker · Host Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:11:56ENLenny's PodcastPodcast · 2 speakersHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationGuest Ethan Smith · Host Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:55:10ENLenny's PodcastPodcast · 2 speakersSEO After AI Overviews: Treat Search as a Product, Not a Keyword GameGuest Eli Schwartz · Host Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:26:02ENLenny's PodcastPodcast · 2 speakersGo-to-Market as a Product: Inside Vercel's Agent-Powered Sales MachineGuest Jeanne DeWitt Grosser · Host Lenny RachitskyVercel COO and former Stripe sales leader Jeanne DeWitt Grosser explains how go-to-market engineers, AI agents and product thinking are reshaping sales.
1:14:03ENLenny's PodcastPodcast · 2 speakersThere Is No Marketing Playbook: Krithika Shankarraman's DATE FrameworkGuest Krithika Shankarraman · Host Lenny RachitskyThe first marketing hire at OpenAI and Stripe explains why diagnosing your own problem beats copying other companies' tactics.
1:42:11ENLenny's PodcastPodcastTwenty Agents, 1.2 Humans: Inside SaaStr's AI-Run Sales TeamHost Lenny RachitskyJason Lemkin explains how SaaStr replaced a ten-person go-to-market team with AI agents, what it took to train them, and who survives the shift.