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1:34:55ENInside $3.5 Billion of Paid Growth: Creative Testing, Attribution Humility and Channel DiversificationGuest Jonathan Becker · Host Lenny RachitskyJonathan Becker of Thrive Digital explains how performance marketing really works after the privacy shifts, and where creative, measurement and AI fit in.
1:22:43ENA Colleague With Its Own Computer: How a Small Team Built Grok Bot in a MonthHost Lenny RachitskyRoman Ugarte of SpaceXAI explains the decisions, hand-held onboarding and product philosophy behind Grok Bot, and what Cursor's culture taught him about staying ahead.
1:40:04ENCompanies Are Equations: Tom Conrad on Pandora, Quibi and the Math Behind Product SuccessGuest Tom Conrad · Host Lenny RachitskyA veteran of Apple, Pandora, Snap, Pets.com and Quibi explains what hits and disasters taught him about choosing teams, business-model math, burnout and why not everyone should found a company.
1:48:35ENDon't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own CategoryGuest Christopher Lochhead · Host Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.
1:30:59ENThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats StrategyHost Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.
1:22:34ENName It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle JacksonGuest Arielle Jackson · Host Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.
1:27:22ENAgency Over Job Titles: Notion's Max Schoening on Building in the AI EraHost Lenny RachitskyNotion's head of product on why designers should code, why agency separates the people who thrive, and what makes a product great.
1:20:53ENDon't Die: Y Combinator's Dalton Caldwell on Keeping a Startup AliveGuest Dalton Caldwell · Host Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.
1:03:10ENGrowth in the Physics of a Market: Lessons from Gojek, Kumu and Southeast Asia's Super AppsGuest Crystal Widjaja · Host Lenny RachitskyCrystal Widjaja, who built Gojek's growth team and now leads product at Kumu, shares scrappy experiments, retention benchmarks, analytics pitfalls and hiring advice.
1:23:46ENSurviving the Next Crisis: Waze Co-Founder Uri Levine on Cash Shocks, Lost Product-Market Fit and Never Giving UpGuest Uri Levine · Host Lenny RachitskyUri Levine explains how founders should diagnose a startup crisis, act within days, keep their teams on board and decide whether to pivot or shut down.
1:13:13ENOKRs Are a Vitamin, Not a Medicine: Christina Wodtke on Making Goals Actually WorkGuest Christina Wodtke · Host Lenny RachitskyThe Stanford lecturer and author of Radical Focus explains what OKRs are really for, why they fail, and how to run a healthy weekly cadence.
1:17:35ENStick With It: Chris Hutchins on Big Product Bets and Building a Top Business PodcastGuest Chris Hutchins · Host Lenny RachitskyThe former Wealthfront product lead behind All the Hacks explains how to run bold bets inside a company and how to launch, grow and sustain a podcast.
1:21:38ENSearch Isn't Dying, It's Expanding: Robby Stein on Google's AI Mode and Building Products RelentlesslyGuest Robby Stein · Host Lenny RachitskyGoogle Search's VP of Product explains how AI Overviews, Lens and AI Mode fit together, and the product principles he carried from Instagram Stories to Google.
1:30:36ENDon't Make Me Think: Stewart Butterfield on Utility Curves, Taste and the Case Against Removing FrictionGuest Stewart Butterfield · Host Lenny RachitskyThe Flickr and Slack co-founder explains how he judged features, why comprehension matters more than click counts, and how large organizations drift into busywork.
1:52:49ENInside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting SuccessHost Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.
1:07:08ENIf the Model Is the Product, the Eval Is the PRD: Inside Mercor's RiseGuest Brendan Foody · Host Lenny RachitskyMercor CEO Brendan Foody explains why AI labs will pay almost anything for expert-written evals, how his company grew from $1 million to a $400 million run rate in 16 months, and what that means for jobs and founders.
1:33:55ENGetting Startup Press Without a Rolodex: A Practical PR PlaybookGuest Emilie Gerber · Host Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.
1:35:38ENInside ChatGPT: How a Hackathon Project Became the World's Most Used AI ProductGuest Nick Turley · Host Lenny RachitskyNick Turley, head of ChatGPT at OpenAI, explains how the product was built, why shipping fast beats polishing first, and where it goes next.
1:11:56ENHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationGuest Ethan Smith · Host Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:05:39ENThe Positioning Fix: Why Great B2B Products Still Need a Story Buyers Can RepeatHost Lenny RachitskyApril Dunford explains how to diagnose weak positioning, build differentiated value, and turn it into a sales narrative that wins B2B deals.
1:23:15ENCamille Fournier on Rewrites, One-on-Ones and Building Platform TeamsGuest Camille Fournier · Host Lenny RachitskyThe author of The Manager's Path explains what annoys engineers about PMs, why rewrites are a trap, how to move into management, and what makes platform teams work.
1:08:08ENCastle or Shack? Hamilton Helmer on Which Business Advantages Actually LastGuest Hamilton Helmer · Host Lenny RachitskyThe author of 7 Powers explains how to tell real, durable competitive power from things that merely feel like an advantage, and when founders should start looking for it.
1:23:08ENMost Ideas Fail: Ronny Kohavi on Running A/B Tests You Can TrustGuest Ronny Kohavi · Host Lenny RachitskyThe author of Trustworthy Online Controlled Experiments explains failure rates, overall evaluation criteria, sample ratio mismatch, Twyman's law and how to build an experimentation culture.
1:49:13ENThe Unfair Fight: How Breakthrough Startups Escape the PresentHost Lenny RachitskyMike Maples Jr. explains how breakthrough startups combine inflections, non-consensus insights, and founder-future fit, then act through movements, storytelling, and disagreeableness.
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