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1:30:59EN
Lenny's PodcastPodcastThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats StrategyModeration: Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.
1:21:38ENLenny's PodcastPodcast · 2 StimmenSearch Isn't Dying, It's Expanding: Robby Stein on Google's AI Mode and Building Products RelentlesslyGast: Robby Stein · Moderation: Lenny RachitskyGoogle Search's VP of Product explains how AI Overviews, Lens and AI Mode fit together, and the product principles he carried from Instagram Stories to Google.
1:11:56ENLenny's PodcastPodcast · 2 StimmenHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationGast: Ethan Smith · Moderation: Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.