Ergebnisse
6 ArtikelSortieren
48:08ENDylan Field on Taste, Simplicity, and Designing Through the AI HypeModeration: Lenny RachitskyFigma's CEO explains how intuition, feedback, and relentless simplification shape products—and why craft matters more as AI generates more software.
1:49:13ENThe Unfair Fight: How Breakthrough Startups Escape the PresentModeration: Lenny RachitskyMike Maples Jr. explains how breakthrough startups combine inflections, non-consensus insights, and founder-future fit, then act through movements, storytelling, and disagreeableness.
1:38:21ENThe Physics of Viral Consumer Apps: Nikita Bier on Latent Demand, Teen Networks, and Fighting a HoaxModeration: Lenny RachitskyNikita Bier traces his path from Politify to tbh and Gas, extracting repeatable tactics for consumer app growth, product design, and surviving breakout chaos.
1:22:43ENWhy You Won't Know a Great Name When You See It: Inside Lexicon's Naming ProcessModeration: Lenny RachitskyDavid Placek of Lexicon Branding explains how his team names brands like Sonos, Azure, Windsurf and Vercel, and how founders can do it on a budget.
1:24:36ENThe Wrong Maths of Marketing: Rory Sutherland on Why Great Products Need Psychology, Timing, and FameModeration: Lenny RachitskyOgilvy's Rory Sutherland explains why rational product logic fails, how idiosyncrasy and timing shape adoption, and why brand fame compounds non-linearly.
45:16ENSeth Godin on Taste, Tension, and the Four Choices That Shape StrategyModeration: Lenny RachitskySeth Godin explains how product leaders can build taste, make and keep a brand promise, choose the right customers and distribution, and design remarkable products that spread.







