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1:42:00ENThe Operating Lessons Brian Balfour Keeps Returning ToModeration: Lenny RachitskyReforge’s founder and CEO shares hard-won lessons on hiring, planning, growth systems, and defining who you are not for.
1:55:10ENSEO After AI Overviews: Treat Search as a Product, Not a Keyword GameGast: Eli Schwartz · Moderation: Lenny RachitskyGrowth advisor Eli Schwartz explains how AI answers are swallowing top-of-funnel search, and why the winners will be the teams that build for the buyer's journey.
1:17:46ENShopify’s Anti-Playbook: Optimize for Churn, Hold Experiments for Years, and Ban KPIsModeration: Lenny RachitskyArchie Abrams explains how Shopify grows by lowering barriers, measuring cohort GMV, running multi-year holdouts, and letting a 100-year vision guide core product.
1:44:26ENFind the Must-Have Users First: Sean Ellis on Product-Market Fit and Sustainable GrowthGast: Sean Ellis · Moderation: Lenny RachitskyThe creator of the Sean Ellis test and the ICE framework explains how to measure product-market fit, learn from the users who love you, and then grow in the right order.
1:42:05ENSlow Down to Grow Faster: Bangaly Kaba on Understand Work, Adjacent Users and Career ChoicesGast: Bangaly Kaba · Moderation: Lenny RachitskyThe former Instagram head of growth and current YouTube product director explains how to choose where to work, why teams should invest in understanding before executing, and how he found growth levers at Facebook, Instagram and Instacart.
59:19ENThe Layering Game: Elena Verna on Product-Led Growth, Product-Led Sales, and Smarter FreemiumModeration: Lenny RachitskyA growth strategist explains how B2B companies should sequence product-led and sales-led motions without crushing the user engine that created them.
1:21:13ENBad Friction, Good Friction: Laura Schaffer on User Psychology and Growth ExperimentsGast: Laura Schaffer · Moderation: Lenny RachitskyThe new head of growth at Amplitude explains how she built a growth team at Twilio, why most experiments fail, and why the user's state of mind decides what converts.
1:16:16ENSharp Problems, Real Virality: Oji Udezue's Playbook for Product-Led GrowthGast: Oji Udezue · Moderation: Lenny RachitskyTypeform's chief product officer draws on Microsoft, Atlassian, Calendly and Twitter to explain how to pick a problem, find your ICP, onboard users and earn word of mouth.
1:17:18ENInside Ramp's Growth Engine: Velocity, Payback Period and Failing ConclusivelyGast: Sri Batchu · Moderation: Lenny RachitskyRamp's head of growth Sri Batchu explains how the fastest-growing SaaS company in history organizes its growth teams, picks metrics, runs experiments and hires.
1:17:44ENStart at Chapter One: Casey Winters on Executive Communication, Unsexy Work and Growth LoopsGast: Casey Winters · Moderation: Lenny RachitskyEventbrite CPO Casey Winters shares what he has learned about product leadership, simplicity at scale, strategy as the great career filter, and the current state of growth.
1:07:20ENRiding the Lightning: What Hypergrowth Companies Share, According to Atlassian's Former Marketing ChiefGast: Carilu Dietrich · Moderation: Lenny RachitskyCarilu Dietrich draws on her years at Atlassian and her advisory work with fast-growing B2B companies to explain how to build a career, a brand and a growth engine.
1:35:10ENTen Growth Tactics That Never Work, According to Elena VernaGast: Elena Verna · Moderation: Lenny RachitskyGrowth leader Elena Verna runs through the growth plays she sees companies waste money on, the three frameworks she trusts instead, and her case for career optionality.
1:22:51ENCold DMs, Dinner-Party Communities, and the Case Against Jobs-to-Be-DoneModeration: Lenny RachitskyAarthi Ramamurthy and Sriram Krishnan on techno-optimism, relationship-driven careers, content creation, imposter syndrome, executive reviews, and why real products are trade-offs.
1:02:51ENThe Unreasonable Playbook Behind Gojek: Super Apps, Cash Vaults, and Brand as a MoatModeration: Lenny RachitskyKevin Aluwi explains how Gojek scaled across Southeast Asia by building brand, running brutal operations, and rejecting copycat strategy.
1:50:55ENTwo Hierarchies for Consumer and Marketplace Startups: Focus First, Tip Second, Dominate LastGast: Sarah Tavel · Moderation: Lenny RachitskyBenchmark partner Sarah Tavel walks through her hierarchy of engagement and hierarchy of marketplaces, and why both start with ruthless focus.
1:13:37ENTen Hot Takes From a Bootstrapped SaaS Founder: Pricing, Retention, Tempo and the Middle of the FunnelGast: Patrick Campbell · Moderation: Lenny RachitskyPatrick Campbell, who sold ProfitWell for more than $200 million without outside funding, runs through ten operating topics, from team culture and bootstrapping to pricing, churn and freemium.
1:14:41ENCaring Deeply, Measuring Clearly: Melissa Tan on Building High-Performing Growth TeamsModeration: Lenny RachitskyA growth leader's guide to hiring, developing, and organizing teams—from Dropbox's early lessons to Webflow's operating rhythms.
1:22:31ENFall in Love With the Problem: Uri Levine on Product-Market Fit, Fundraising, and Firing FastModeration: Lenny RachitskyA tactical founder playbook covering problem validation, product-market fit, fundraising narratives, hard hiring decisions, and user understanding.
1:24:03ENBuilding a Marketplace: Lessons from Lyft and Thumbtack on Liquidity, Supply and ControlGast: Benjamin Lauzier · Moderation: Lenny RachitskyFormer Thumbtack product and growth VP Benjamin Lauzier explains how to start a marketplace, measure its health, and grow supply cleverly, drawing on his years at Lyft.
1:11:51ENBuild the Skeleton Before the Makeup: Deel’s Playbook for $0 to $295M ARRModeration: Lenny RachitskyMeltem Kuran Berkowitz explains how Deel used question-answering communities, disciplined SEO, long-tail paid bets and revenue-accountable hiring to scale.
1:24:37ENTools Exist to Solve Problems: Austin Hay's Practical Guide to Marketing TechnologyGast: Austin Hay · Moderation: Lenny RachitskyRamp's head of marketing technology explains what MarTech is, where it sits in the org, how to build the data stack, and how to hire for it.
1:04:06ENBuild the Model, Then Garden the Marketplace: Dan Hockenmaier on Growth Models and Marketplace StrategyGast: Dan Hockenmaier · Moderation: Lenny RachitskyFaire's head of strategy and analytics explains how to build a growth model, which marketplace metrics matter, and why marketplaces demand a light touch.
1:46:04ENWhy Growth Stalls: Jason Cohen's Ordered Checklist for Getting UnstuckGast: Jason Cohen · Moderation: Lenny RachitskySerial founder Jason Cohen walks through the questions he asks, in order, when a product's growth slows, from churn and pricing to net revenue retention, saturated channels and whether you need to grow at all.
1:35:17ENLove, Not Just Like: How Nubank Builds Products Customers Tell Their Friends AboutGast: Jag Duggal · Moderation: Lenny RachitskyNubank's chief product officer Jag Duggal explains the culture, metrics and strategy discipline behind a bank that grows mostly through word of mouth.
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