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1:22:43EN
Lenny's PodcastPodcastWhy You Won't Know a Great Name When You See It: Inside Lexicon's Naming ProcessModeration: Lenny RachitskyDavid Placek of Lexicon Branding explains how his team names brands like Sonos, Azure, Windsurf and Vercel, and how founders can do it on a budget.
1:41:33ENLenny's PodcastPodcastTwo Days to a Founding Hypothesis: Inside the Foundation SprintModeration: Lenny RachitskyDesign Sprint creators Jake Knapp and John Zeratsky walk through a scripted 10-hour process that pins down customer, differentiation and approach before a startup builds anything.
1:29:39ENLenny's PodcastPodcastFive Customers, Three Prototypes, One Day: How to Find Your Bullseye CustomerModeration: Lenny RachitskyMichael Margolis of GV explains how to narrow to the customer most likely to adopt first — and how to prove it with a one-day research sprint.
1:39:23ENLenny's PodcastPodcastProven, Better, New: Mark Pincus on Copying Smartly, Killing Hope and Building an Internet TreasureModeration: Lenny RachitskyThe Zynga founder shares the framework behind his hit games, why starting small beats starting big, and what he sees coming for consumer apps in the age of AI.
1:21:35ENLenny's PodcastPodcastSelling the Mario-on-Blast: Jen Abel's Playbook for Growing Enterprise Sales from $1M to $10M ARRModeration: Lenny RachitskyEnterprise sales veteran Jen Abel explains why startups should chase tier-one logos, price near $100K, sell vision instead of problems, and hire salespeople who can act like founders.