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1:48:35ENDon't Compete for the 24%: Christopher Lochhead on Designing and Dominating Your Own CategoryGast: Christopher Lochhead · Moderation: Lenny RachitskyThe self-styled Godfather of Category Design explains why the "better" product usually loses, how to reframe a problem with new language, and how to launch with word of mouth.
1:30:59ENThe SEO Playbook: Why Topics Beat Keywords and Shipping Beats StrategyModeration: Lenny RachitskyEthan Smith, CEO of Graphite, explains when SEO is worth investing in, how to reverse-engineer the page types Google rewards, and why most SEO strategies never get built.
1:22:34ENName It, Position It, Give It a Personality: A Startup Brand Playbook from Gmail and Square Veteran Arielle JacksonGast: Arielle Jackson · Moderation: Lenny RachitskyArielle Jackson explains how early-stage founders should pick a name, define purpose, positioning and personality, land press coverage, and know when to hire a marketer.
1:27:22ENAgency Over Job Titles: Notion's Max Schoening on Building in the AI EraModeration: Lenny RachitskyNotion's head of product on why designers should code, why agency separates the people who thrive, and what makes a product great.
1:20:53ENDon't Die: Y Combinator's Dalton Caldwell on Keeping a Startup AliveGast: Dalton Caldwell · Moderation: Lenny RachitskyThe YC group partner on pivots, tarpit ideas, why investors say no, how to talk to customers, and what he hopes founders will build next.
1:03:10ENGrowth in the Physics of a Market: Lessons from Gojek, Kumu and Southeast Asia's Super AppsGast: Crystal Widjaja · Moderation: Lenny RachitskyCrystal Widjaja, who built Gojek's growth team and now leads product at Kumu, shares scrappy experiments, retention benchmarks, analytics pitfalls and hiring advice.
1:23:46ENSurviving the Next Crisis: Waze Co-Founder Uri Levine on Cash Shocks, Lost Product-Market Fit and Never Giving UpGast: Uri Levine · Moderation: Lenny RachitskyUri Levine explains how founders should diagnose a startup crisis, act within days, keep their teams on board and decide whether to pivot or shut down.
1:13:13ENOKRs Are a Vitamin, Not a Medicine: Christina Wodtke on Making Goals Actually WorkGast: Christina Wodtke · Moderation: Lenny RachitskyThe Stanford lecturer and author of Radical Focus explains what OKRs are really for, why they fail, and how to run a healthy weekly cadence.
1:17:35ENStick With It: Chris Hutchins on Big Product Bets and Building a Top Business PodcastGast: Chris Hutchins · Moderation: Lenny RachitskyThe former Wealthfront product lead behind All the Hacks explains how to run bold bets inside a company and how to launch, grow and sustain a podcast.
1:21:38ENSearch Isn't Dying, It's Expanding: Robby Stein on Google's AI Mode and Building Products RelentlesslyGast: Robby Stein · Moderation: Lenny RachitskyGoogle Search's VP of Product explains how AI Overviews, Lens and AI Mode fit together, and the product principles he carried from Instagram Stories to Google.
1:30:36ENDon't Make Me Think: Stewart Butterfield on Utility Curves, Taste and the Case Against Removing FrictionGast: Stewart Butterfield · Moderation: Lenny RachitskyThe Flickr and Slack co-founder explains how he judged features, why comprehension matters more than click counts, and how large organizations drift into busywork.
1:52:49ENInside Anthropic's Growth Team: Big Bets, Automated Experiments and Firefighting SuccessModeration: Lenny RachitskyAmol Avasare, Anthropic's Head of Growth, explains how a roughly 40-person team handles hypergrowth, automates experimentation with Claude, and rethinks the PM and engineer ratio.
1:07:08ENIf the Model Is the Product, the Eval Is the PRD: Inside Mercor's RiseGast: Brendan Foody · Moderation: Lenny RachitskyMercor CEO Brendan Foody explains why AI labs will pay almost anything for expert-written evals, how his company grew from $1 million to a $400 million run rate in 16 months, and what that means for jobs and founders.
1:33:55ENGetting Startup Press Without a Rolodex: A Practical PR PlaybookGast: Emilie Gerber · Moderation: Lenny RachitskyPR agency founder Emilie Gerber walks through which outlets to target, how to write a three-sentence pitch, and how to judge whether press is worth the effort.
1:35:38ENInside ChatGPT: How a Hackathon Project Became the World's Most Used AI ProductGast: Nick Turley · Moderation: Lenny RachitskyNick Turley, head of ChatGPT at OpenAI, explains how the product was built, why shipping fast beats polishing first, and where it goes next.
1:11:56ENHow to Get ChatGPT to Recommend Your Product: A Practical Guide to Answer Engine OptimizationGast: Ethan Smith · Moderation: Lenny RachitskyGraphite CEO Ethan Smith explains how AEO differs from SEO, which levers move the needle, and how to measure and test what works.
1:05:39ENThe Positioning Fix: Why Great B2B Products Still Need a Story Buyers Can RepeatModeration: Lenny RachitskyApril Dunford explains how to diagnose weak positioning, build differentiated value, and turn it into a sales narrative that wins B2B deals.
1:23:15ENCamille Fournier on Rewrites, One-on-Ones and Building Platform TeamsGast: Camille Fournier · Moderation: Lenny RachitskyThe author of The Manager's Path explains what annoys engineers about PMs, why rewrites are a trap, how to move into management, and what makes platform teams work.
1:08:08ENCastle or Shack? Hamilton Helmer on Which Business Advantages Actually LastGast: Hamilton Helmer · Moderation: Lenny RachitskyThe author of 7 Powers explains how to tell real, durable competitive power from things that merely feel like an advantage, and when founders should start looking for it.
1:23:08ENMost Ideas Fail: Ronny Kohavi on Running A/B Tests You Can TrustGast: Ronny Kohavi · Moderation: Lenny RachitskyThe author of Trustworthy Online Controlled Experiments explains failure rates, overall evaluation criteria, sample ratio mismatch, Twyman's law and how to build an experimentation culture.
1:49:13ENThe Unfair Fight: How Breakthrough Startups Escape the PresentModeration: Lenny RachitskyMike Maples Jr. explains how breakthrough startups combine inflections, non-consensus insights, and founder-future fit, then act through movements, storytelling, and disagreeableness.
1:24:56ENThe Social Radar: How Jessica Livingston Read Founders in Ten-Minute InterviewsGast: Jessica Livingston · Moderation: Lenny RachitskyThe Y Combinator co-founder explains what she looked for in early-stage founders, the Airbnb interview she never forgot, and why she started her own podcast.
59:50ENThe Nature of Product: Why Feature Factories Lose to Empowered TeamsModeration: Lenny RachitskyMarty Cagan explains why feature teams and real product teams are different animals, how companies lose product mojo as they scale, and what product managers must protect to do the job well.
1:10:54ENFuel and Engine: A Practical Playbook for Hiring Your First B2B MarketerGast: Emily Kramer · Moderation: Lenny RachitskyMarketing leader and investor Emily Kramer explains how to diagnose what your startup's marketing needs, who to hire, and how product and marketing teams can work well together.
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