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1:13:42ENGuillaume Moubeche on Bootstrapping lemlist Through Sales and ContentGast: Guillaume Moubeche · Moderation: Harry StebbingsThe lempire founder describes the early sales work, product mistakes and content strategy behind a bootstrapped software business.
1:02:01ENJoost de Valk on Building Yoast, SEO Fundamentals and the AI Content ShiftGast: Joost de Valk · Moderation: Harry StebbingsThe Yoast founder explains how a free WordPress plugin became a business, what founders get wrong about search, and how AI may change content and software.
56:34ENKipp Bodnar on Marketing Channels, Brand and Building a CMO CareerGast: Kipp Bodnar · Moderation: Harry StebbingsHubSpot’s marketing leader discusses focused distribution, customer-centered stories, attribution and the trade-offs of developing a broad leadership skill set.
1:01:53ENKieran Flanagan on Hiring for Growth, Building Community and Creating a Media BrandGast: Kieran Flanagan · Moderation: Harry StebbingsThe HubSpot marketing leader explains how he defines growth, hires teams and balances measurable outcomes with long-term brand and community work.









